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Design for production of analog watch case
Vilímovský, Daniel ; Kouřil, Karel (referee) ; Sedlák, Josef (advisor)
The aim of this bachelor thesis is a brief introduction to the watch industry and the characteristics of Rapid Prototyping. The practical part is focused on creating models of individual watch components in 3D parametric program Autodesk Inventor and following production by various methods on 3D printer. Part of the thesis is also assembly, including the watch movement installation. The thesis is concluded with a technical-economic evaluation and comparison with currently used production methods.
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Design of fitness bracelet
Zboran, Martin ; Buganská, Tamara (referee) ; Haltof, Vladimír (advisor)
The aim of this bachelor thesis consists of smart fitness band design and it’s accessories. Appart from displaying time and date, this device can analyze physical activity and body functions regarding sport activities. Designed product meets technical and ergonomical requirements, brings inovations in charging and putting on. Simultaneously an original design was achieved. Designed charging mechanism allows more comfortable use thanks to ability to charge the device while still on hand.
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Design for production of analog watch case
Vilímovský, Daniel ; Kouřil, Karel (referee) ; Sedlák, Josef (advisor)
The aim of this bachelor thesis is a brief introduction to the watch industry and the characteristics of Rapid Prototyping. The practical part is focused on creating models of individual watch components in 3D parametric program Autodesk Inventor and following production by various methods on 3D printer. Part of the thesis is also assembly, including the watch movement installation. The thesis is concluded with a technical-economic evaluation and comparison with currently used production methods.
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Fine Watches as an Investment: Index Creation and Portfolio Selection
Harant, Evžen ; Chytilová, Julie (advisor) ; Malířová, Tereza (referee)
This thesis performs a risk-return analysis and examines portfolio diversi- fication opportunities of fine watches. To provide the reader with a basic understanding of the watch market and its functioning, main incentives, price determinants, and risks are studied. To effectively analyse price dy- namics on fine-watch market, the dataset including data from major auction houses and encompassing the period between 2006 and 2017 is created. Due to the unique nature of fine-watch market scene, the price index is then estimated with repeat sales method using original, three-stage, and three- stage flexible methods. Beyond the creation of price index, the portfolio analysis is performed and the thesis further focuses on potential benefits of watch index's inclusion in optimal portfolio. We find evidence that fine watches are potentially a good diversification tool due to its close-to-zero correlation with other chosen asset classes. However, computed risk-return characteristics shows a suboptimality of watch index relative to all selected assets except for two equity indices, NIKKEI 225 and EURO STOXX 50. As a result, we find no evidence of beneficial effect of fine watches' inclusion in portfolio. Keywords Watches, Financial Markets, Fine Watches, Investment, Portfolio Theory, Repeat Sales Method, Auction
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Revitalization of brand Manufacture Prim 1949 (2010-2011)
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
Bachelor thesis "Revitalization of brand Manufacture PRIM 1949 (2010 - 2011)" deals with revitalization process, which is actual for the brand. The aim is present and analyze this process of revitalization. Manufacture PRIM 1949 wants to transform from traditional and consumer brand into the brand, which is successful in segment of luxury goods, through this process. The process is seen from point of view marketing communication with focusing on marketing of luxury goods. There are by descriptive method presented selected communication activities of the brand during specific period of time. These activities are analyzed in order to find an efficiency of revitalization process. The work deals with relevance of choosen communication tools and their possibility to be successful like integrated marketing communication.
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Marketing Strategy of a New Watch Brand for the Czech Market
Vláhová, Alžběta ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
As a part of the Jasněna Vláhová s.r.o. company's strategic planning, considering unsufficient satisfaction of the young customers by the current offer, there arose an idea of creating a completely new brand called SUNDAY ROSE. It puts emphasis on a memorable design and an experience given by the remarkable shopping atmosphere, which the target audience requires. This thesis contains a comprehesive marketing strategy for this brand, a design of its marketing mix, which is in several parts devided into B2B and B2C segments. At the same time, it suggests changes for the company's current product lines.
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