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"Hipster" Tote Bag Wearers and their Fashion World
Štěpánková, Tereza ; Horák, Vít (advisor) ; Kotík, Michal (referee)
Tereza Štěpánková "Hipster" tote bag wearers and their fashion world Abstract This bachelor thesis deals with the "hipster" tote bag wearers, their fashion world and the role of the terms hipster and style in their life. The goal of the thesis is to find out, if the wearers of the tote bag can be compared to expert definitions of hipster or if there are any special regularities to describe at all. The thesis is composed of four parts, the theoretical part is an introduction to sociology of fashion, style, selfpresentation with citation of Georg Simmel, Erving Goffman and others. For the reason, that hipster is in some definitions considered a subculture, the term subculture is defined, as are the terms related to it. In the second chapter the term hipster itself and its problematic definition are argued with support of contemporary literature. The methodological part is a description of the research process and data collection. The content of the analytical part is formed by interview data interpreted in context of chosen theoretical theses. Three subchapters were formed in the analytical part based on the data, which present the outcome and answers to the research questions. These subchapters are Common elements between the hipster tote bag wearers and its noncoincidental character, The bag wearers' style...
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Hipster Subculture in Czech Republic
Zahornadská, Eva ; Soukup, Martin (advisor) ; Soukup, Václav (referee)
The subject of the thesis Hipster Subculture in Czech Republic is to chart contemporary urban culture. The first part defines the subculture concept itself and handles especially the postmodern approaches. The second, core, part prospects origins of the hipster subculture and defines its era. It subsequently describes a hipster based on various topics associated with the subculture identification (age and gender, appearance, taste in music, education, profession and economical situation, interests, residency, life attitudes and stances and subcultural identity). Hipster subculture confrontation with both negative and positive criticism in mass society follows in this study. The theoretical part of the report is based not only on the previous expert study in the field but also panel discussions, American society survey results as well as journalistic style essays. Finally, the third part, containing semistructured interview research, should validate and specify the data gained from previous chapters and also fit the hipster subculture into the Czech environment. The thesis aims to construct the definition of a hipster and answer the introduced research topics.
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The influence of marketing communication on the hipster phenomenon
Žertová, Kateřina ; Vranka, Marek (advisor) ; Zezulková, Markéta (referee)
This bachelor's thesis is dedicated to depicting the hipster culture and marketing's influence on its position in mass culture. Hipster is a specific alternative culture with roots dating back to the middle of the 20th century. The objective of this thesis is to describe to which extend mass culture and marketing influence hipsters and to foreshadow potential future development of this phenomenon. Thesis begins with an introduction to the problematics of hyperconsumerist society and its history to provide background for motives of consumption in hipster and mainstream culture. The hyperconsumerist culture is partly based on conspicuous consumption which is also noticeable in hipsters' behaviour. At the same time, hipsters stand in the opposition to the society's overconsumption. The thesis continues to identify the formation and evolution of hipster phenomenon ending with the characteristics of modern hipsters. In regards to the relationship between mass culture and hipsters, thesis shows that mainstream society approaches hipster culture rather in a negative manner due to the degree of misunderstanding it and other factors. On the contrary, both cultures share the strive for consumption which allows them to exchange cultural symbols through the medium of marketing. Based on the differences, this...
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"Hipster" Tote Bag Wearers and their Fashion World
Štěpánková, Tereza ; Horák, Vít (advisor) ; Kotík, Michal (referee)
Tereza Štěpánková "Hipster" tote bag wearers and their fashion world Abstract This bachelor thesis deals with the "hipster" tote bag wearers, their fashion world and the role of the terms hipster and style in their life. The goal of the thesis is to find out, if the wearers of the tote bag can be compared to expert definitions of hipster or if there are any special regularities to describe at all. The thesis is composed of four parts, the theoretical part is an introduction to sociology of fashion, style, selfpresentation with citation of Georg Simmel, Erving Goffman and others. For the reason, that hipster is in some definitions considered a subculture, the term subculture is defined, as are the terms related to it. In the second chapter the term hipster itself and its problematic definition are argued with support of contemporary literature. The methodological part is a description of the research process and data collection. The content of the analytical part is formed by interview data interpreted in context of chosen theoretical theses. Three subchapters were formed in the analytical part based on the data, which present the outcome and answers to the research questions. These subchapters are Common elements between the hipster tote bag wearers and its noncoincidental character, The bag wearers' style...
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Hipster Subculture in Czech Republic
Zahornadská, Eva ; Soukup, Martin (advisor) ; Soukup, Václav (referee)
The subject of the thesis Hipster Subculture in Czech Republic is to chart contemporary urban culture. The first part defines the subculture concept itself and handles especially the postmodern approaches. The second, core, part prospects origins of the hipster subculture and defines its era. It subsequently describes a hipster based on various topics associated with the subculture identification (age and gender, appearance, taste in music, education, profession and economical situation, interests, residency, life attitudes and stances and subcultural identity). Hipster subculture confrontation with both negative and positive criticism in mass society follows in this study. The theoretical part of the report is based not only on the previous expert study in the field but also panel discussions, American society survey results as well as journalistic style essays. Finally, the third part, containing semistructured interview research, should validate and specify the data gained from previous chapters and also fit the hipster subculture into the Czech environment. The thesis aims to construct the definition of a hipster and answer the introduced research topics.
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Community of Young Nonconformists on the Labour Market
Puldová, Lucie ; Novotná, Eliška (advisor) ; Kaczor, Pavel (referee)
The thesis deals with the problems of a community of young nonconformist on the labour market, specifically the community of hipsters. The theoretical part is focused on explanation of terms - community, generation, nonconformity and labour market. The practical part is devoted to a description of community, an analysis of topics arising from the research community and resulting from the theoretical part of thesis and then an interpretation of the research results on the labour market with the use of sociological methods. The goal of thesis was processed of data using a case study, which it describes and analyzes the main aspects of community´s life, the working life in this case. I consider the main contribution of this thesis a description of nonconformist´s behaviour in this community on the labour market, which can be useful for companies to know, because they are maybe concerned about the employment of people from this subculture.
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