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Personal Specifics of Leading of High-tech Companies
Svoboda, Michal ; Stejskalová, Pavla (referee) ; Rašticová, Martina (advisor)
The Master´s thesis deals with specifics of personal leadership or management in companies with advanced technologies, called high-tech. Using questionnaire investigation in addition to structured interview is analyzed situation in personal area in the high-tech company . Theoretical part defines high-tech sector, describes activities and purpose of personal unit and modern conception of development of human resources. Below is entertained about influence of corporate culture on the strategy of human ressource development. Furthermore there are mentioned elements of leadership including theory of generation and diversity management. Practical part involves analytical and recommendation part, including variants
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Market Orientation and Customer Relationship Management
Frejková, Daniela ; Karlíček, Miroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.
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The controversy surrounding Transgas administrative buildings in the context of socialist period historic conservation of architecture
Pilařová, Zdislava ; Šafařík, Petr (advisor) ; Tomalová, Eliška (referee)
The bachelor thesis deals with the case of demolition of the Transgas administration buildings in 2015-2019 which evoked a broad discussion among specialist as well as public community. The Transgas buildings built in Vinohradská třída, Prague 2, are presented in the work in context with the development of the Czechoslovak architecture and urbanism of the second half of the 20th century. Concrete influences and circumstances that influenced the construction of the buildings and their architectural style ranging between brutalism, high-tech and postmodernism are described. The work focuses on the analysis how the process of declaring of the Transgas to be the architecturally valuable object proceeded and shows at the same time the controversial opinions expressed by the expert community. The bachelor thesis points to the crisis of temporary landmark protection policy by which the Ministry of Culture as well as other authorities of landmark protection refuse to protect the valuable piece of architecture because it represents the socialist era, which, as it is in the case of the Transgas, may lead as a result to the demolition of a valuable object. Keywords Transgas administrative buildings, landmark protection, architecture, socialism, brutalism, high-tech
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The controversy surrounding Transgas administrative buildings in the context of socialist period historic conservation of architecture
Pilařová, Zdislava ; Šafařík, Petr (advisor) ; Tomalová, Eliška (referee)
The bachelor thesis deals with the case of demolition of the Transgas administration buildings in 2015-2019 which evoked a broad discussion among specialist as well as public community. The Transgas buildings built in Vinohradská třída, Prague 2, are presented in the work in context with the development of the Czechoslovak architecture and urbanism of the second half of the 20th century. Concrete influences and circumstances that influenced the construction of the buildings and their architectural style ranging between brutalism, high-tech and postmodernism are described. The work focuses on the analysis how the process of declaring of the Transgas to be the architecturally valuable object proceeded and shows at the same time the controversial opinions expressed by the expert community. The bachelor thesis points to the crisis of temporary landmark protection policy by which the Ministry of Culture as well as other authorities of landmark protection refuse to protect the valuable piece of architecture because it represents the socialist era, which, as it is in the case of the Transgas, may lead as a result to the demolition of a valuable object. Keywords Transgas administrative buildings, landmark protection, architecture, socialism, brutalism, high-tech
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Vnímání čínských hi-tech značek v Evropě
Vargasová, Nikola ; Král, Petr (advisor) ; Cook, Gina (referee)
The thesis "Perception of Chinese hi-tech brands in Europe" examines how Chinese origin affects the perception of hi-tech brands by European customers. The theoretical part deals with the concept of country of origin and its relationship to the concept of brand equity. The practical part is devoted to the research on the topic of perception of Chinese smartphones in Europe. The research results confirm both hypotheses: 1. Customers when choosing a smartphone brand are not affected by the country of origin. 2. European customers do not perceive Chinese hi-tech products as of low quality.
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Market Orientation and Customer Relationship Management
Frejková, Daniela ; Karlíček, Miroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
The doctoral thesis is concerned with Market Orientation (MO) and Customer Relationship Management (CRM). MO and CRM have been under permanent focus of both theoreticians and practitioners in recent years as they are considered to be important for long-term business success. Surprisingly, these two strategic concepts have been examined separately. What is missing is research that would systematically analyse the possible interdependence between MO and CRM. The main aim of the doctoral thesis is to evaluate the existence of interconnections between MO and CRM. This doctoral thesis has been prepared on the basis of secondary research, as well as primary research activities. Both qualitative and quantitative methods have been applied in order to obtain a more complex view on the topic. The main primary research of this thesis was conducted through a questionnaire survey among aerospace companies in the Czech Republic. The hypotheses were tested so as to support the partial objectives, as well. The findings constitute a valuable contribution to broaden the knowledge of MO and CRM. The doctoral thesis has revealed that MO and CRM are interconnected. A tool for CRM measurement was proposed, and the level of MO and CRM in the surveyed companies was determined. The barriers to the implementation of MO and CRM were identified, yet the actual application of these concepts in practice of companies has remained an issue. The conclusions and recommendations were formulated and the contributions to the theory, practice and education were highlighted. The findings offer the possibility of further expansion of research.
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