|
|
Sanatorium with Speleotherapy Ostrov u Macochy
Okleštěk, Michal ; Štěpán, Marek (referee) ; Odvárka, Antonín (advisor)
The topic of my master’s thesis was to create an architectural study of Hospital with Speleotheraphy in Ostrov u Macochy. Sanatorium provides expert care to children suffering diseases of the respiratory tract, particular allergic and infections. Operation of the building is intended primary for children od preschool age. The building was divided into two main section. It ensures a conflict-free, natural traffic - two interconnected buildings. These buildings were carefully planted in the landscape of the Moravian Karst and contribute to teh development of Ostrov u Macochy.
|
|
|
Reconstruction of the Janeček mill
Owczarzy, Denis ; Venkrbec, Václav (referee) ; Utíkalová, Ivana (advisor)
The task of this diploma thesis was the development of construction documents for the implementation of project, icluding project specialization. This is a rebuilding of the existing mill and it´s conversion to the object. Proposed reconstruction is solved with a sense of highlighting the exist building and expressing his dominance and function in an environment, where the building is located. From the original state was preserved only main building in historical style, and in contrast to this building were proposed two smaller objects with the background. The object is used as a pension for the accommodation for persons, restaurant and also provides rooms for seminars and meetings. Due to a brooklet flowing in front of the building and location of pension between the spa´s and city parks is the use of this building more than suitable.
|
|
|
Marketing communication of the health resort
Kolísková, Klára ; Halík, Jaroslav (advisor) ; Fořt, Milan (referee)
The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.
|
|
|
Sanatorium with Speleotherapy Ostrov u Macochy
Okleštěk, Michal ; Štěpán, Marek (referee) ; Odvárka, Antonín (advisor)
The topic of my master’s thesis was to create an architectural study of Hospital with Speleotheraphy in Ostrov u Macochy. Sanatorium provides expert care to children suffering diseases of the respiratory tract, particular allergic and infections. Operation of the building is intended primary for children od preschool age. The building was divided into two main section. It ensures a conflict-free, natural traffic - two interconnected buildings. These buildings were carefully planted in the landscape of the Moravian Karst and contribute to teh development of Ostrov u Macochy.
|
|
|
Reconstruction of the Janeček mill
Owczarzy, Denis ; Venkrbec, Václav (referee) ; Utíkalová, Ivana (advisor)
The task of this diploma thesis was the development of construction documents for the implementation of project, icluding project specialization. This is a rebuilding of the existing mill and it´s conversion to the object. Proposed reconstruction is solved with a sense of highlighting the exist building and expressing his dominance and function in an environment, where the building is located. From the original state was preserved only main building in historical style, and in contrast to this building were proposed two smaller objects with the background. The object is used as a pension for the accommodation for persons, restaurant and also provides rooms for seminars and meetings. Due to a brooklet flowing in front of the building and location of pension between the spa´s and city parks is the use of this building more than suitable.
|
|
|
Current status of the Karlovy Vary Region's spas and prospects of its development
HRBEK, Jan
This thesis shows complete historical and current development of balneology in Karlovy Vary Region. Thesis is designed to reflect a distinct difference in balneology in history and at the present time, complemented by pictures as the annexes contents. I'm mainly going to focus on the comparison of treatments, leisure activities, spa locations, accommodation, transportation, history and spa development opportunities. Namely, I am going to discuss Karlovy Vary, Jáchymov, Mariánské Lázně, Františkovy Lázně, Lázně Kynžvart and Kyselka spa. These spas are in a poor state currently and thus aren't in use for spa purposes at the moment. On the contrary Aš town wants to build a new spa in the Doubrava village. Results related to this research are meant to enrich yet undiscovered balneology possibilities in Karlovy Vary region.
|
|
|
The development of spa treatment in Karlovy Vary
Karásková, Zuzana ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This bachelor thesis focuses on the issue of development of spa treatment in Karlovy Vary. It consists of 4 main parts. During theoretical part thesis is working with specific problems of spa tourism. The second part describes history and the present of the town of Karlovy Vary. The third part deals with the development of spa treatment methods in Karlovy Vary. Following chapter introduces Parkhotel Richmond, which is one of the well known spa hotels in Karlovy Vary.This part of the thesis is talking about charakteristic of specific spa hotel, its description, marketing strategy, competition analysis and focuses mainly on Economics of a specific spa facility.
|
|
|
The Significance of Slovenian Spa Tourism – Comparison with Czech Republic
Hnátková, Andrea ; Valentová, Jana (advisor) ; Mertlíková, Gabriela (referee)
The thesis concentrates on characteristics os Slovenian balneology and its comparison with spa tourism in the Czech Republic. It comes out of a hypothesis that balneology of both states has a similar tradition. The European spa tourism is identified as a health tourism on our continent. The thesis includes definition of basic ideas of balneology, health tourism and approaching Slovenia as a tourist destination. The second part concentrates on characteristics of Slovenian balneology, conditions of offering spa treatment and statistics of Slovenian balneology. It shortely depicts 15 Slovenian health resorts which are certified by the state. The comparison with Czech republic is based on table system. Firstly, the compared data are put for the Czech Republik, secondly there is the comparison with Slovenia.
|
guest ::
