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What the music in Czech television commercials consist of
Blažej, Jáchym ; Vranka, Marek (advisor) ; Hroch, Miloš (referee)
The study "What does music in Czech television commercials consist of?" deals with music used in television commercials. In particular, what the music consists of, how its selected elements work and how they are applied in commercials. The work is divided into two parts - theoretical and practical. The theoretical part introduces the subject area - advertising, television advertising, music and music in advertising and their individual selected elements, followed by the research part. In the research part, the chosen research methodology is first introduced and justified and then the data resulting from the quantitative analysis of selected elements of music in 100 television commercials are presented. It is answered what the general characteristics of music are, what instruments are included in it, what sets of tones it consists of and how the selected elements apply to the advertisement and to themselves. The general properties are understood as how many ads the music is contained in, its length relative to the total length of the ads, its level of activation - here the unifying properties of tempo, dynamics and rhythm, and some other properties. Next, the different identified musical instruments included in the music are presented and, in selected cases, their use is justified in terms of...
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Music in ritual. Ritual of Music.
Švandová, Michaela ; Tyllner, Lubomír (advisor) ; Traxler, Jiří (referee)
This dissertation deals with ritual and its connection to music. The objective of the research and the studies of selected rituals is to describe the relations between ritual and the music- dance elements within it. The dissertation focuses on musical expression. In the dissertation we describe a few traditional rituals from the European cultural heritage, and also some selected examples of secular ceremonies in relation to them. Sources of information include field research, studies of authentic ritual (filmed by Lubomír Tyllner), as well as specialist literature. The concept of "ritual" means, for us, a performance, a symbolic activity, the aim of which is to create and to consolidate social bonds, and to regulate, conserve and transmit social habits and manners. It prescribes behavior which should help an individual to win favour with supernatural powers, or which could have a positive effect on achieving an intended goal. The important part of the ritual is the concept of "liminality", and in addition "The communitas" status of the community. Victor Turner, who studied these aspects of ritual in detail, distinguished the term "ritual" from "secular ceremony" by the existence of liminality. In ritual and secular ceremony music performs many functions, and seems to be a very essential part of...
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Music as a Value of Human's life
Studená, Hana ; Procházková, Jana (advisor) ; Kucharská, Anna (referee)
The thesis considers an issue of the value of music in a human life. In the theoretical section the author interprets the term music and its roles in human life using available literature. Moreover, she focuses on the influence of a music on human psyche, in context of emotions, thinking, fantasy and motivation. The author also deals with the description of musical development of a personality. The author is also attentive to issues of values and value orientation in a human life. In the empirical section the author works with three groups of respondents; namely, with active musicians (i. e. playing a musical instrument or singing). She included professional musicians (group of students of music) and amateur musicians (group of working people with a musical hobby and a group of university students with a musical hobby). There are 33 respondents in the sample aged from 20 to 30. The comparison of these groups is based on the method of halfstructured interview. Issues of the development of musical activities and influences that mattered in this development, a motivation to musical activities, an influence of musical activity on personal life of the respondents (especially in context of relationships), a value and function of a music in an overall value orientation of respondents are compared. Terms:...
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The Social Functions of Music
KOUKALOVÁ, Jana
The bachelor thesis deals with some social functions of music in society. It summarises the historical development and the influence of music on everyday life. It mentions positive as well as negative effect of music on humans. The first part of my thesis focuses on the historical development of music. In the second part I consider music as an inseparable part of human life. In the third section I sum up social functions of music and the last part of my bachelor thesis deals with the negative effect of music on humans.
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