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Corporate Identity for family business
Cerulík, Michal ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.
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Succession in Czech family owned businesses
Rabiňák, Ondřej ; Srpová, Jitka (advisor) ; Habrmanová, Blanka (referee)
The intention of this thesis is to analyse case studies and identify factors of successful succession in Czech family owned businesses (FOB). The work is divided into five chapters. The first chapter is devoted to the subject and objective of my thesis. Second one deals with theoretical background of entrepreneurship, history of entrepreneurship in Czech Republic and last but not least with theoretical background of FOB. The third chapter is an analysis of researches about succession in FOB made in Czech Republic and also in other parts of world. The fourth chapter focuses on research about succession practices in Czech FOB itself. The fifth chapter identifies key factors of successful succession. Key words:
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Stategic Development of Family-owned Company
Kořený, Dominik ; Hon, Jan (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with proposal of strategic development of family-owned company Hon, a.s. Based on analysis of current conditions of outer and inner enviroment of the business, and in connection with family values and vision of owner, is proposed developmental strategy and possible solutions for found drawbacks.
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Rural Tourism Business Plan
Kohoutová, Ivana ; Hušner,, Karel (referee) ; Šimberová, Iveta (advisor)
The master's thesis deals with drawing up a rural tourism business plan for the establishment of a family business. This business connects providing services within the rural family pension with an agricultural production. The aim of the thesis is to design the business plan on the basis of analysis, plans and risk assessment as decision support tool for future realization.
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Strategy of Small Family - Owned Company Development Proposal
Uherková, Andrea ; Petyovská, Lenka (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the development strategy of a small family business. The work is an attempt to propose such changes to be taken to eliminate weaknesses in the company, eliminate threats and streamline the management of the company. To do this, the work uses theoretical knowledge from the individual analysis and uses it to evaluate the current state of the company. The proposed changes are then based on these analysis. The work includes projects in the field of marketing, finance and human resources.
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The Development of Micro Company
Sedláček, Vít ; Drábková, Jana (referee) ; Koráb, Vojtěch (advisor)
This Master´s thesis deals with the analysis of current situation in a company Eurookna František Sedláček. It considers all important influences from external and internal surrounding. The results are summarized through the SWOT method and on the basis of analysis findings, the work include the ways of future develop this company, which occurring sphere of wood-manufacturing.
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Development of Agrotourism in the Agricultural Company
Pecinová, Iveta ; Pinnerová, Eliška (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis deals with a business project concerning development of agricultural tourism along with farming business. In the first part of the work there are basic terms referring to agriculture, small family businesses and agricultural tourism defined. The following part of this thesis is the present situation analyses of a particular agricultural business. a business plan regarding a development of agricultural tourism in an agricultural business is designed on the basis of gained information further in practical part of the work.
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