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Analysis of the Usual Time of a Driver Observing Specific Objects
Fujačková, Hedvika ; Semela, Marek (referee) ; Bucsuházy, Kateřina (advisor)
This diploma thesis focuses on drivers of motor vehicles and the usual time they spend by specific objects. The theoretical part of the thesis brings an overview of literature on human perception. The eye-tracker is defined here as the instrument used for scanning the movements of the drivers eyes, here are also named its types and its applications in various fields of life. Finally, this part deals with the advertisements placed alongside roads acting as distractive elements. The experimental part builds upon the collected video recordings and offers an analysis of drivers’ observations of outdoor advertisements that attract their attention, mainly billboards.
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The response of the visual system when driving a car in real conditions and in a simulator during a parallel motor task.
Čiháková, Lucie ; Jelen, Karel (advisor) ; Lopot, František (referee)
Work title: The response of the visual system when driving a car in real conditions and in a simulator during a parallel motor task. Aims: To implement a laboratory measurement in a driving simulator and in real conditions during a parallel motor task. To track the response of the visual system during the task and to determine potential differences in the response of the visual system and in the speed in the simulator and in the real car environment. Methods: The laboratory measurement was realized in a driving simulator OCTAVIA II. The measurement in real conditions was realized in Škoda Octavia as well. The eye-tracking method was used to track the drivers` eyes. Results: In the simulator the more experienced driver managed to do the parallel motor task within a shorter period of time than the less experienced driver, lower frequency of looks at the radio during the tasks with the more experienced driver was not proved. There was not an evidence of more balanced speed during the drive with the more experienced driver in the simulator. On the average the driver spent shorter time doing the tasks in the real environment than in the simulator and the total number of looks at the radio was lower. The speed of the drive in the real environment was lower than the speed in the simulator. Key words:...
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Pupils' learning from educational material followed by eye-tracking method
Krejčí, Alžběta ; Kekule, Martina (advisor) ; Snětinová, Marie (referee)
This thesis focused on monitoring the process of reading an educational text by pupils and the influence of text related questions on this process. The monitoring was done using the eye-tracking method and 12 pupils and 1 teacher took part in the study, all of them from various high schools. The study showed that pupils who have text related questions at their disposal spend almost twice the time reading the educational text. Moreover, they tended to pay more attention to additional visual material such as pictures and graphs. By analyzing gaze plots and interviews with the pupils we found out that from time to time they seek out or remember key concepts with no further context, which in turn sometimes leads to incorrect understanding of the concept or the covered topic.
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Analysis of the Usual Time of a Driver Observing Specific Objects
Fujačková, Hedvika ; Semela, Marek (referee) ; Bucsuházy, Kateřina (advisor)
This diploma thesis focuses on drivers of motor vehicles and the usual time they spend by specific objects. The theoretical part of the thesis brings an overview of literature on human perception. The eye-tracker is defined here as the instrument used for scanning the movements of the drivers eyes, here are also named its types and its applications in various fields of life. Finally, this part deals with the advertisements placed alongside roads acting as distractive elements. The experimental part builds upon the collected video recordings and offers an analysis of drivers’ observations of outdoor advertisements that attract their attention, mainly billboards.
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The response of the visual system when driving a car in real conditions and in a simulator during a parallel motor task.
Čiháková, Lucie ; Jelen, Karel (advisor) ; Lopot, František (referee)
Work title: The response of the visual system when driving a car in real conditions and in a simulator during a parallel motor task. Aims: To implement a laboratory measurement in a driving simulator and in real conditions during a parallel motor task. To track the response of the visual system during the task and to determine potential differences in the response of the visual system and in the speed in the simulator and in the real car environment. Methods: The laboratory measurement was realized in a driving simulator OCTAVIA II. The measurement in real conditions was realized in Škoda Octavia as well. The eye-tracking method was used to track the drivers` eyes. Results: In the simulator the more experienced driver managed to do the parallel motor task within a shorter period of time than the less experienced driver, lower frequency of looks at the radio during the tasks with the more experienced driver was not proved. There was not an evidence of more balanced speed during the drive with the more experienced driver in the simulator. On the average the driver spent shorter time doing the tasks in the real environment than in the simulator and the total number of looks at the radio was lower. The speed of the drive in the real environment was lower than the speed in the simulator. Key words:...
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The application of IT for analysis of outdoor advertising effects
Jeníčková, Tereza ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This thesis deals with use of Information technology for analysis of exposure to advertising communications, focusing on outdoor advertising.In the theoretical part is a brief outline of the beginnings and development of advertising, its effects on people, whether it can change their consumption behaviour, its position in the modern world and the way new technology along with psychology can be used for its analysis. The second part gives insight in the practical research of effects of outdoor advertising on people. There is an approach of Eye Camera technology in praxis, preparation for research, problems solved in its course. Data obtained are both verbally and graphically interpreted.
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