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Motivation and Stimulation of Employees in the Company
Sedlář, Radim ; Glos, Peter (referee) ; Černohorská, Lenka (advisor)
The thesis focuses on motivation and stimulation of workers and employees in a specific company. The work is divided into two parts, theoretical and practical part. The first part contains theoretical basis related to the topic of motivation and stimulation. In the practical part of the stated evaluation of the current situation in the company and at the base of the results was made a proposal on improving the current motivation system and increase the satisfaction of workers.
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The Proposal of Evaluation of the Career Soldiers in the Army of the Czech Republic
Holuša, Radim ; Flasar,, Zdeněk (referee) ; Rašticová, Martina (advisor)
This dissertation is dedicated to the evaluation and remuneration processes career soldiers in the Army of the Czech Republic. The main goal is to make an analysis of evaluation and remuneration in the company and on the basis of research make a suggestion to improve these processes. In the theoretic part are explained the basic conceptions as the evaluation and remuneration that are related with army background and the requirements laid to regular soldiers. In the practical part is the chosen company described and the research, that contains of questionnaire commanders and career soldiers. In conclusion is a suggest for an improve of the evaluation and remuneration processes by career soldiers in the company.
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Employee Motivation and Remuneration in a State-funded Institution
Jurová, Jitka ; Záhorová, Iva (referee) ; Konečná, Zdeňka (advisor)
The aim of Diploma thesis "Employee Motivation and Remuneration in a State-funded Institution" is to analyse various factors by their manmer responsible for the motivation of allowance organization workers. Via knowledge of the basis theories of human behavior motivation uncover and specify possible causes for dissatisfaction of allowance organization workers and consequently recommend the use of some motivation tools for recitification of this unfacoutable disposition. The thesis descibes basic motivation theories, important motivation tools and motivation factors.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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