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Potential of Enterprise Social Network to support Green ICT
Michalovčik, Jozef ; Basl, Josef (advisor) ; Buchalcevová, Alena (referee)
Thesis describes social networks as a new tool, which affects the way how people use in-ternet and how they communicate. This relatively new technology and trend is firstly de-scribed from technological perspective, which is in harmony with Green ICT. In detail describes contributions of virtualization, cloud computing and Web 2.0 which allowed this innovation in a first place. On the other side it describes social networks from sociological perspective as simple adapting to natural development, which doesn't require any big be-havioral changes. It seems that it is just another step in development of tools for infor-mation exchange and communication. Secondly thesis separates enterprise social network and characterize their potential application inside the company for supporting operation, communication, documents and information sharing, managing or decision making. Thesis analyze and compare current available enterprise social networks and creates multi-criteria matrix, which provides manual or guide for choosing the right ESN tool according to company's preferences. Simultaneously based on sample activities and dealing various situations from project management, compares communication by using enterprise social network with communication via email. On this examples demonstrate added value by using enterprise social networks by knowledge workers in the meaning of more effective cooperation and higher employee satisfaction.
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The use of online communication in business practices
Mináriková, Monika ; Šedivá, Zuzana (advisor) ; Urbík, Jan (referee)
The current stage of the World-Wide-Web development called Web 2.0 has a considerable effect on the online communication both inside and among businesses. Social media is the strongest trend in this area. Integration of these media into the internal and external communication strategy has become essential for businesses in order to attain a sustainable competitive advantage. The main objective of this thesis is to map the possibilities and technologies of contemporary corporate online communication with regard to the development of Web 2.0. The next goal is to provide recommendations on their use with their possible advantages and disadvantages. The thesis is divided into three main parts. The first part deals with the concept of Web 2.0, main characteristics, technologies, and possible future development. The next part is devoted to specific tools and technologies for the internal and external online communication of businesses. The final part of the thesis is practical and has been written in collaboration with the Microsoft Corporation. The goal of this part of the thesis is to conduct a survey about the use of Internet communication by young people in the Czech Republic. Based on this survey recommendations are set out on how to effectively reach and communicate with this target group through the Internet.
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Use of Web 2.0 applications at work for a project team
Černý, Richard ; Trčka, Adam (advisor) ; Molnár, Zdeněk (referee)
Web 2.0 is a new approach of creating not only web content. It provides a means of active creation of content for a greater number of users. This approach has already brought a revolution to the Internet on social sites like Facebook or Youtube, but the enterprise environment and project teams are not that familiar yet with the potential of using Web 2.0. Therefore the aim of this bachelor thesis is to introduce Web 2.0. It also seeks to bring the possibility of using this approach for creating all types of projects and furthermore points out some applications which are benefits from using this approach and provide universal methodology of using those applications for project work.
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Knowledge management of small and medium enterprises with Web 2.0 technologies
Mejzlík, Štěpán ; Mikan, Pavel (advisor) ; Novotný, Ota (referee)
The thesis aims to examine the opportunities for Web 2.0 trends in the knowledge management of an enterprise. Its main focus is the Enterprise 2.0 systems. The goal is to show the potential Enterprise 2.0 systems have to offer to an enterprise, how it can contribute to an effective knowledge management and how an enterprise can thus increase its efficiency. The thesis also covers the Enterprise 2.0 implementation process emphasizing the importance of its incorporation into a wider framework of corporate culture. The practical part suggests a knowledge management solution for one of the leading language schools in Prague, Czech Republic, aiming to share knowledge among its teachers.
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Utilization of web 2.0 in commercial organizations
Vencovský, Filip ; Pavlíček, Antonín (advisor) ; Šubrta, Václav (referee)
This bachelor thesis is dealing with utilization of web 2.0 in commercial organizations. The aim of the thesis is to describe possible utilization and appraise practical application in particular organization. The theoretical part of this bachelor thesis explains the web 2.0 theory and it's most frequent solutions with emphasis on the commercial area. The utilization of the wiki platform, which bolgs are used in practice or how to present the enterprise in social networks will be in the thesis introduced. The web 2.0 is contextualized with parts of enterprise informatics, in which directly interferes in. In this part, the deflection of classical CRM, SCM, KM and groupware systems is noticed. The theoretical knowledge are finally applied in the analysis of the existing enterprise. The accent is in the first place putted on the reality of the suggested solution.
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