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The International Marketing Activities of ARKU Maschinenbau GmbH In The Time Of The Crisis
Kolář, Petr ; Boučková, Jana (advisor) ; Přistoupilová, Marie (referee)
The main target of the Master's thesis is to evaluate international marketing activities of the researched subject in the time of the world economical crisis. The subject is the company ARKU Maschinenbau GmbH. The researched subject's activites will be compared with created theoretical basis. The theoretical part is completing the information from the area of marketing, precisly international marketing, and is complementing them by the theory of the management of the crises and collected data about current world economical crisis. The practical part is describing the real international marketing activities of the company ARKU Maschinenbau GmbH, because the most of these activities were, more or less, influenced by the crisis. The thesis is also describing and evaluating the marketing and other reactions and the arrangements that company had to accept to make it's situation better.
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Valuation of an enterprise active in the field of energy engineering
Bodnár, Miroslav ; Mařík, Miloš (advisor) ; Jalový, Milan (referee)
The diploma thesis' aim is to estimate the value of an engineering company in the eyes of a potential strategic investor. The thesis covers the key aspects of valuation including financinal analysis and strategic analysis of the underlying asset. The gained knowledge and projection results are used in preparation of a financial plan as well as the valuation itself. The results of the valuation are accompanied by several recommendations to the potential investor.
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Export of the Czech engineering and the influence from crisis
Zemánek, Petr ; Petříček, Václav (advisor) ; Bolotov, Ilya (referee)
My work is about the engineering industry in Czech republic and the export of its products. I focus on the development in all eras of Czech history, on the strong and weak sides of Czech production, on structure of Czech production and export, on the most important business partners and on the future development in this field. When I wrote my work I used besides literature and Internet sources a lot of discussions with the SST (Association of Engineering Technology) and with the representatives from the Czech engineering companies. The goal of my work is to review the Czech engineering industry and to predict the future trends in this field.
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Role of the Presentation in the marketing
Zotov, Roman ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
There is a problem that people do not know too much about how to present their product/company/service etc. My goal was to show that almost anybody could educate himself/herself with the aim of improving knowledges of his or her own. I used the information from different reliable sources and used the original records of Apple Keynotes presentations. This thesis shows us the technics that uses CEO of Apple Inc. Steve Jobs in his presentations. All of the goals of the thesis were achieved and this thesis could really help people to learn something more about the presentation.
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Changes in organizational architecture, control and efficiency evaluation in company.
SVOBODOVÁ, Kamila
The object of examination of this thesis was the company TERMS, a.s. This company offers complex solutions for supplying technology and products in the area of telecommunications, industrial automation, information networks and software. The main goal was researching and proposing new ways for rationalizing individual elements of current systems of organization and management, and arriving methods of how to perform organizational changes effectively with regard to the complex character of these activities and consequent incorporation of these changes into proposed organization architecture.
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Dynamics of machines 2002
Dobiáš, Ivan
Cílem Koloquia je umožnit výmět výměnu nejnovějších informací a znalostí mezi odborníky na mechaniku tuhých těles. Hlavní důraz bude kladen na: dynamiku kontinua, impakt a nelineární jevy, šíření trhlin, konstitutivní modely, dynamiku lineárních a nelineárních systémů, identifikaci, chaos, kmitání, iterace mechanických systemů a tekutin, moderní počítačovou mechaniku a experimenty.
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The analysis of relationship between corruption level and price level of infrastructure works
Dvořák, Michal ; Pavel, Jan (advisor) ; Vítek, Leoš (referee)
The thesis analyses the influence of corruption on infrastructure works prices. For that purpose, indicators based on Comparative price level indices issued by Eurostat and Corruption Perceptions Index by Transparency International are used. The method is a cross-sectional analysis of at least 20 European countries for 2007. NERV and Czech media have used the mentioned indicators to demonstrate overpricing of road construction in the Czech Republic. These indicators will be controlled for difference in labor and capital costs across countries, which affects the indicators through different production factor consumption in engineering works and other branches of construction. Significant correlation between corruption index and indicators of engineering works prices was found both in the unadjusted and adjusted form.
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