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The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (referee) ; Chlebovský, Vít (advisor)
Interní marketing je dnes aktuálním tématem, kterým se zabývá vedení mnoha firem. Tato práce se zaměřuje na metody, které mohou zlepšit interní marketing firmy a přispět tak k lepší motivaci zaměstnanců. V práci je analyzována současná situace interního marketingu firmy Imcon Electronics v oblastech interní komunikace, motivace a vzdělávání se ve firmě. Cílem této práce je navrhnout způsoby, které by měli zvýšit motivaci zaměstnanců této firmy. Práce přináší bližší pohled na současné praktiky ve společnosti a návrhy, jak lépe motivovat její zaměstnance. Také obsahuje ekonomické zhodnocení, náklady a odhad ekonomického přínosu pro firmu.
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Application of LED in Lighting Technology
Kolář, Pavel ; Bátora, Branislav (referee) ; Baxant, Petr (advisor)
Bachelor's thesis deals with basic principles of Light-Emitting Diodes, their supplying, characterization of these light sources in relation to application in luminaires, possibilities of application in standard practice and economical contribution of LED technology. It's mainly drawn from internet sources to this topic because manufacturers and distributors of lighting technology like Osram, Siteco, Philips, Bergquist, Cree, LEDfield and other companies provide a lot of catalogs with technical parameters and examples of applications on their webs.
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Možnosti rozvoje cykloturismu na jižní Moravě
Schneiderová, Eva
This thesis is focused on research of possible development of cyclotourism in the touristic region of South Moravia. The aim of the thesis is to find out detailed factors of attractiveness of the given locality through a survey as well as factors of economic benefit. At the end of the thesis there are recommendations for an increase of perceived attractiveness and economic benefit for destination, based on the survey.
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Ekonomické přínosy lázeňského cestovního ruchu pro město Janské Lázně
Hanyšová, Adéla
This bachelor thesis is focused on economic benefits of spa tourism for the town of Janské Lázně. Review of literature describes tourism and related terms, spa and its benefits, basic economic indicators and marketing in spa tourism. In the practical part there is an assessment of the tourism potential in Janské Lázně, analysis of economic benefits through local fees, employment and economic results of the State Health Spa, Janské Lázně, a questionnaire survey focused on the quality of spa services and SWOT analysis. Conclusion contains recommendations for increasing the economic benefits for the town of Janské Lázně.
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The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (referee) ; Chlebovský, Vít (advisor)
Interní marketing je dnes aktuálním tématem, kterým se zabývá vedení mnoha firem. Tato práce se zaměřuje na metody, které mohou zlepšit interní marketing firmy a přispět tak k lepší motivaci zaměstnanců. V práci je analyzována současná situace interního marketingu firmy Imcon Electronics v oblastech interní komunikace, motivace a vzdělávání se ve firmě. Cílem této práce je navrhnout způsoby, které by měli zvýšit motivaci zaměstnanců této firmy. Práce přináší bližší pohled na současné praktiky ve společnosti a návrhy, jak lépe motivovat její zaměstnance. Také obsahuje ekonomické zhodnocení, náklady a odhad ekonomického přínosu pro firmu.
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Economic Impact of Jizerska 50 on the Czech Republic and Liberec Disctrict
Kaliba, Tomáš ; Ruda, Tomáš (advisor) ; Novotný, Jiří (referee)
Title: Economic Impact of Jizerska 50 on the Czech Republic and Liberec District Objectives: The main objective of the thesis is to calculate the extent of the economic impact that the expanses of Jizerska 50 visitors have on Czech economy and the economy of Liberec District. The information about the amount and structure of the expenses plus other related information, i. e. the main data used for this calculation, were provided by Jizerska 50 participants themselves. The partial objective is to find out what impact do the expenses of the visitiors have on income of public budgets and to compare them with public support of Jizerska 50. Methods: The case study is based on analysis of internal secondary data from Raul agency, i.e. data that relate to Jizerska 50, and then primarily on the results from questionnaire constructions among its participants. The collected data were used for the calculation which quantified the economic impact of the expenses of the visitors on several indicators of Czech economy and Liberec District economy productivity. Results: The thesis' results claim that 48th Jizerska 50 in year 2015 was visited by 13 183 visitors. Their expenses related to this event generated growth of Czech economy by more than 60,5 million CZK, out of which almost 18,5 million resulted in overall...
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Economic benefits of geocaching for specific community
Blašková, Martina ; Hrdlička, Pavel (advisor) ; Markéta, Markéta (referee)
The thesis Economic benefits of geocaching for specific community in the theoretical part describes Třebenice. This part also describes the characteristics of the community and its position, publications dealing with macroeconomics, there is explained the methodology determine the economic benefit and, ultimately, a description of geocaching. Based on the creation of new case and a questionnaire which was published for 8 months, it is detected economic benefits for the Třebenice from the people who came to the village primary for geocaching. On a selected sample of 10 people with a second questionnaire, it is also detected the economic benefits from people in the village, who did not come primarily for geocaching. On the bases of these results are being evaluated and found economic benefits for the Třebenice through the special forms of tourism with assistance geocaching.
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Application of LED in Lighting Technology
Kolář, Pavel ; Bátora, Branislav (referee) ; Baxant, Petr (advisor)
Bachelor's thesis deals with basic principles of Light-Emitting Diodes, their supplying, characterization of these light sources in relation to application in luminaires, possibilities of application in standard practice and economical contribution of LED technology. It's mainly drawn from internet sources to this topic because manufacturers and distributors of lighting technology like Osram, Siteco, Philips, Bergquist, Cree, LEDfield and other companies provide a lot of catalogs with technical parameters and examples of applications on their webs.
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