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Corporate social responsibility - a case of FK Dukla Praha
Hrubeš, Jiří ; Kaprálková, Michaela (advisor) ; Ruda, Tomáš (referee)
Title: Social responsibility of FK Dukla Praha Objectives: The purpose of this bachelor thesis is to find out how FK Dukla Prague works with the concept of social responsibility based on the theoretical part and semi-structured interviews with Dukla employees. Another purpose is to find out the awareness of FK Dukla Prague fans about socially responsible activities of the club. The thesis also aims to establish recommendations for the club based on the research. Methods: First, a research of secondary data is conducted in this work. This is followed by qualitative and quantitative research methods. The qualitative method is in the form of semi-structured interviews with 3 club workers. Then the following method is a questionnaire survey carried out with fans of FK Dukla Praha. Results: Finding out how FK Dukla Praha works with the CSR concept brought some interesting findings. CSR is not part of the club's strategy or values, and these are mostly one-off projects without long-term goals and plans. Fans have some awareness of CSR projects that could be better communicated and promoted. The club's activity is mainly devoted to projects in the social area, while respondents see a lack of involvement in the environmental area. These results are the basis for the recommendations for the club, the main...
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Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
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Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
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Corporate Social Responsibility
Kasková, Tereza ; Kvasničková Stanislavská, Lucie (advisor) ; Pavel, Pavel (referee)
This thesis deals with the Corporate Social Responsibility of three organizations which are Penny Market, Kaufland and Lidl (Czech republic). The theoretical part deals with historical development of the concept, defining the term of Corporate Social Responsibility (CSR) including three pillars and its characteristics. It also deals with stakeholders, arguments for acceptance and against acceptance, benefits, describes implementation of the concept and evaluation of social responsibility. In own part of the thesis are analyzed the concepts of three organizations and then concepts are compared and evaluated. Further continues questionnaire survey and the final part of thesis is synthesis of all knowledges from comparison and the results of the questionnaire. From synthesis are proposed recommendations to improve the concept of the selected company Lidl. Based on the findings Lidl has one of the lowest number of diverse activities.
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Vliv organizací na kvalitu života občanů
Kosičková, Dagmar ; Plášková, Alena (advisor) ; Pincová, Eva (referee)
Práce poskytuje ucelený přehled o společenské odpovědnosti firem. Vysvětluje, co je považováno za společenskou odpovědnost podniků, jak by se měla společensky odpovědná firma chovat a jaké pro ni z toho plynou výhody. Obsahuje stručný historický přehled přístupů ke společenské odpovědnosti a mapuje současné aktivity na poli měření a reportování společenské odpovědnosti. Na základě CSR zpráv a dalších dostupných informací je pak postavena analýza současné situace společenské odpovědnosti v České republice.
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