|
|
Effectivity of advertising in different types of media in perspective of young media consumers
Sloupová, Barbora ; Koudelková, Petra (advisor) ; Ortová, Nina (referee)
The presence of social media, the growing base of their users and the time they spend on them fundamentally changes the process of media consumption before the emergence of Web 2.0. Instagram is one of these social networks, whose popularity is still growing. Another of the platforms, which was primarily created to connect people with each other and make it easier for them to communicate with each other, is now, thanks to its demonstrable potential to reach many people, an advertising space that advertisers use extensively. Social media has thus expanded the offer of advertising channels used so far to address the target publication, including lifestyle magazines. Together, these two types of media are the representatives of traditional and new media which are resemble each other for its type of content they offer. They both serve as an entertaining tool for the readers. The questions that this work seeks to answer are whether young users who were born or partially grew up in the digital age are beside being Internet users on a daily bases from an early age also readers of press, in this case, specifically lifestyle magazines. Second question is how they perceive advertising in both types of these media and which of these two is more suitable for advertising placement. Even though young people...
|
|
|
Women's Attitudes to Advertising on Cosmetics
Soukupová, Jana ; Postler, Milan (advisor) ; Škoda, Jiří (referee)
The thesis deals with general attitudes toward advertising and their influence on the effect of television advertising in the selected target group. The theoretical section explains communication and advertising, attitudes, their function, changes and formation and also focuses on attitudes towards advertising and their impact on the effectiveness of advertising. In the practical part, there was done my own research on the advertising of cosmetic products and the target group of women. The methodology description is followed by secondary and primary research into general attitudes towards advertising and the effect of selected ads on cosmetics in the target group. In conclusion, the analysis of relationship between attitudes on advertising and advertising effects was done, the results were evaluated and possible implications for practice were suggested.
|
guest ::
