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Matthew 10,16 - exegesis and history of interpretation
Černá, Venuše ; Mrázek, Jiří (advisor) ; Pokorný, Petr (referee)
Matthew 10.16, which uses metaphorical statements known from Greek and Jewish literature, stands at the center of the second great discourse of the Gospel of Matthew (missionary speech) as a bridge between the first and second parts, which briefly summarizes its basic themes − Jesus' sending the disciples, their situation in a hostile world and features needed to fulfill this task in these conditions. In my own translation, I decided to keep the words (omitted in some translations) that have an important function in the text − "behold" (as macrosyntactical signal, which focuses attention on new important theme), "I" (as emphasis on the person of a speaker who is at once a Shepherd, Sheep and Lamb) and "therefore" (as emphasis on necessity of these properties which follows from the facts mentioned in the previous sentence − both from their task and their position as disciples in a hostile world). I prefer the word "pure" for the translation of properties of doves, which (in my opinion) aptly expresses the importance of both textual variants without the negative connotations of the word "simple" (as naive or stupid). Prudence is not only a way to avoid danger, but rather finding ways to fulfill the task. Purity means that the disciple is not adapt to this world (to be a wolf among wolves), but follow...
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Analysis of Trade with selected species of Coraciiformes, Musophagiformes, Columbiformes and Piciformes
ZÁHOROVÁ, Lucie
International trade in fauna and flora is curently considered as one of the greatest threats to populations of many wildlife species. According to available information, some species are declining mainly due to persecution by people for meat or for trade. Illegal trade is increasing as well. Its yearly turnover is estimated to be in the order of billions of US dollars. This diploma theses analyzes the international trade with selected bird species under the CITES Convention - Asian hornbills, African turacos, South American tukans and arassari, and pigeons and doves during the period from 1990 till 2015. Although the CITES Convention has proven to contribute to protecting biodiversity and protecting endangered species by monitoring and regulating the trade with them, it has its limitations and shortcomings. These are described in this diploma thesis on the example of some specific cases.
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Corporate social responsibility in the specific marketplace
Kadlecová, Lucie ; Mejdrech, Vlastimil (advisor) ; Plášková, Alena (referee)
This bachelor thesis deals with the topic of corporate social responsibility. The key terms related to the topic are explained in the first part of the thesis. The second part focuses on the corporate social responsibility of selected companies in the cosmetic market. The aim of this thesis is to analyse and subsequently compare the activities related to corporate social responsibility between Lush company and Dove brand. The research which was conducted through questionnaire forms another part of the thesis. The aim of this research was to explore awareness and perception of the concept of corporate social responsibility among general public.
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Matthew 10,16 - exegesis and history of interpretation
Černá, Venuše ; Mrázek, Jiří (advisor) ; Pokorný, Petr (referee)
Matthew 10.16, which uses metaphorical statements known from Greek and Jewish literature, stands at the center of the second great discourse of the Gospel of Matthew (missionary speech) as a bridge between the first and second parts, which briefly summarizes its basic themes − Jesus' sending the disciples, their situation in a hostile world and features needed to fulfill this task in these conditions. In my own translation, I decided to keep the words (omitted in some translations) that have an important function in the text − "behold" (as macrosyntactical signal, which focuses attention on new important theme), "I" (as emphasis on the person of a speaker who is at once a Shepherd, Sheep and Lamb) and "therefore" (as emphasis on necessity of these properties which follows from the facts mentioned in the previous sentence − both from their task and their position as disciples in a hostile world). I prefer the word "pure" for the translation of properties of doves, which (in my opinion) aptly expresses the importance of both textual variants without the negative connotations of the word "simple" (as naive or stupid). Prudence is not only a way to avoid danger, but rather finding ways to fulfill the task. Purity means that the disciple is not adapt to this world (to be a wolf among wolves), but follow...
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Marketing communication for Dove shower gels in the Czech Republic
Allushi, Genta ; Postler, Milan (advisor) ; Šmída, Jan (referee)
The key focus of the bachelor thesis is a critical analysis of the marketing communication strategy for Dove shower gels in the Czech market. In particular, the work explores strategies for shower gels for female consumers between years 2010 and 2011. The theoretical section provides an overview of the field of marketing and its basic characteristics, specifically, key marketing tools, definitions and the individual forms of marketing communication used in the current environment. In the practical section of the thesis, the company, Unilever and its brand Dove are introduced. The last chapter provides an in-depth analysis of the Dove communication strategy, current marketing activities and marketing channels used to target the female consumer. These marketing efforts are assessed and evaluated in the concluding remarks, with the aim to provide practical recommendations for future improvements in the marketing strategy for this product.
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