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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Creation and management of marketing distribution channels
MRKÁČKOVÁ, Bohdana
This thesis is focused on creating and managing marketing distribution channels in terms of a particular enterprise. The basic concept for this thesis is marketing, from which further depends on other important concepts. The aim is to assess the current creation and management of marketing distribution channels in the selected company. Based on the analysis to propose appropriate measures for improvement. For these purposes, was chosen production company that specializes in the manufacture of doors and door frames.
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Distribution of chosen French products on the Czech market
CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
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