|
|
Is Slevomat.cz an effective marketing instrument?
Slavík, Lukáš ; Hronza, Martin (advisor) ; Čermáková, Klára (referee)
Some firms, specifically 19,42 %, are reaching a loss after the promotion on the group buying site Slevomat.cz. A possible explanation is unsuitability of Slevomat.cz as a marketing instrument for all types of traders. A crucial factor for business profit is, in many cases, another purchase made by customers for the undiscounted price. The results suggest that on the return of customers to another purchase have a positive effect size of the company, offered type of goods/services, employee satisfaction and the number of newly acquired customers through promotion. An important determinant of customers return has proven to be the profit made by cooperation with Slevomat.cz and the relative discount rate. Contrary the number of sold vouchers has no impact on return of customers. Thus for the advertising company is helpful to set the optimal combination of discount rate and the maximum number of offered coupons.
|
|
|
Comparison of discount portals in Bosnia and Herzegovina and Czech Republic
Salihbegovic, Amna ; Hartman, Ladislav (advisor) ; Linc, Zdenek (referee)
In the year 2011, the first discount portal in Bosnia and Herzegovina, called eKupon, was created and soon afterwards large number of similar websites started operating. Nowadays less than ten sites are normally operating on the market. The goal of this thesis is to evaluate the market in Bosnia and Herzegovina and to compare eKupon to the biggest Czech discount portal, Slevomat. To begin with, I am going to characterize the business model of group buying sites and their development in Czech Republic, with emphasis on Slevomat. In the following part, I talk about the development of group buying in Bosnia and Herzegovina and the history of eKupon. The comparison of stated websites is done using several chosen parameters, such as relationship with business partners, terms and conditions of the business contract, consumer satisfaction, loyalty program etc. In the end, we can find SWOT analysis of the company eKupon, where the examined parameters are characterized as either strength or weakness of the company.
|
|
|
Economics of Discount Portals
Boušková, Veronika ; Hudík, Marek (advisor) ; Tříska, Dušan (referee)
This thesis examines the effect of various factors on the sale of vouchers of group buying deals. The data for the analysis were collected from the website Slevomat for four weeks. The observation was performed daily at 8 a.m., 4 p.m., 12 a.m. Based on the existing literature and theoretical considerations, six hypotheses were formulated, three of which turned out to be consistent with the data. It was confirmed, that the decrease in time remaining till the end of the offer induces bigger amount of vouchers sold per time period. Positive reviews and the fact that the offer is displayed on the main page of Slevomat also positively influence the number of sold vouchers. The influence of the amount of earlier sold vouchers on the present purchases ("bandwagon effect") and of the size of the relative or absolute discount was not found. The "Monday effect", according to which sales should be lower at the beginning of the week, was also disproved.
|
|
|
The Internet and tourism
Verner, Zbyněk ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
This work concentrates on Internet and its influence on tourism. It describes history of Internet, tourism and interactions among them. Next this work deals with the newest trends of Internet and their influence on tourism. Last but not least, it analyzes the influence of Internet on demand in tourism in Czech Republic.
|
guest ::
