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The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee) ; Kroupa, Jiří (referee)
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author's own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
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The motivation of participatory journalists in czech TV news programme
Šedivá, Tereza ; Moravec, Václav (advisor) ; Trunečka, Ondřej (referee)
The following Master's thesis is focused on participatory journalism. Participatory journalism has become an interesting and important part of media production since the invention of Web 2.0. In recent years, the concept of listeners and viewers creating professional news has been used by radio, television and online media all over the world, including Czech television and its ČT24 news programme. Czech TV launched a project called iReportér in 2015. People can send photos or videos of what is happening around them through a mobile application or a website. These materials, checked by editors, may be later used in a broadcast, on the website or on Czech TV social media profiles. The theoretical part of the thesis will explain main concepts necessary for understanding how participatory journalism works. For example, what is convergence, who are the produsers, what is Web 1.0., 2.0. and 3.0. It will describe what the advantages of participatory journalism are and how it is different from citizen journalism. One section will focus on ethics and another on examples of participatory journalism projects abroad and in the Czech Republic. In the practical part, the author will present applied research methods. After that, the author will evaluate data from the questionnaire survey and from in-depth...
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