|
|
Analysis of Bernie Sanders'Campaign in the 2020Democratic Party Presidential Primaries
Shugaová, Jana ; Shavit, Anna (advisor) ; Koblovský, Petr (referee)
This bachelor's thesis analyses the electoral campaign of Bernie Sanders that took place before the US presidential primary election in 2020. Using qualitative analysis of several instruments of communication, this case study aims to determine whether the campaign targeted young voters and if so, whether the communication that targeted this group utilised the topic of democratic socialism. The first part of the thesis describes the electoral system of the United States and how its functioning influences the goals and specifics of marketing communication in electoral campaigns. The following part focuses on Bernie Sanders and his political career, from his political activism and involvement in communal politics to his rise as one of the most prominent personalities of the Democratic Party and his first presidential campaign in 2016. The second half of the thesis focuses on the analysis of several communication instruments used in Sanders' 2020 campaign and tries to determine whether this campaign targeted young voters to 30 years of age and whether the communication targeting this group stressed the idea of democratic socialism.
|
|
|
Czech noncommunist left after 1989 and rethinking of alternatives
Andělová, Kristina ; Kopeček, Michal (advisor) ; Pullmann, Michal (referee)
The collapse of the communist regimes came at the time of the overall decline of the Left, both in the West and the East. In the Eastern Bloc, much of the Left's language was disqualified as a result of its association with the former communist regime, the rejection of which formed the basis of post-communist democratic identities. Although the post-communist situation was generally seen as unfavourable for leftist thought, it nevertheless represented a liberation from a regime which, in many respects, supressed leftist criticism. Social changes in 1989, guided by mass peoples' movements, enabled the Left to understand these changes through their own conceptual apparatus and integrate them with their own expectations. The defensive position of the Left and the "liberal consensus" of the nineties led the alternative leftist thought to profile itself as a leftist criticism of liberal democracy. However marginal their political position was, left-wing oriented authors tried to advocate alternative economic and social structures to those of capitalism, rejecting current pro-capitalist values and practices (consumerism, neoliberalism) and rethinking the changes in private ownership, redistribution of wealth and common values. Key words: Left, liberal consensus, 1989, democratic socialism, post-communism
|
|
| |
|
|
Die Linke: development, ideology and position in the political system in Germany
Brzkovská, Eliška ; Charvát, Jan (advisor) ; Švec, Radek (referee)
This thesis deals with the German political party "Die Linke" (The Left). Die Linke was founded in 2007 by merging two different parties, namely Linkspartei.PDS, which was preceded by the ruling party of the GDR, and WASG, composed of West German activists and former party members of the Social Democratic Party. The opening parts contain definitions of basic terminology and a brief history of parties preceding Die Linke. The following sections deal with how the dual history of the party reflects in its organisation, its program and electorate. The party programs are also used to analyze its key program points and their evolution over time. The party's ideology is also examined. This thesis also deals with the current position of Die Linke within the German party system, in terms of both the voters and election results, and relations with other relevant parties.
|
guest ::
