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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposal of on-line marketing stratégy for e-shop
 Jiroušová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The thesis is focused on the marketing strategy and its proposal in the selected company Escapeza s.r.o. It is divided into three parts. The first part describes the theoretical foundations based on professional publications from various authors who specialize in the field of marketing and marketing strategy. The second part discusses the analysis of the current marketing setup in the selected company and the impact of internal and external factors. The final part of the thesis outlines the proposals for the company's marketing strategy.
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Proposal of Communication Strategy Change in a Company
 Nguyen, Minh Hoang ; Vlk, Vítek (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on improving the external and internal communication of the company, which is important for the company to grow and maintain market. Aim of this work is to design a system to streamline communications with existing customers, which will help to increase customer satisfaction and increase customer portfolio. Another goal is to create a stable, harmonious working environment where employees can grow together with the company and thus improve their job description.
Detailed record
Proposal of Communication Strategy Change in a Company
 Nguyen, Minh Hoang ; Vlk, Vítek (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on improving the external and internal communication of the company, which is important for the company to grow and maintain market. Aim of this work is to design a system to streamline communications with existing customers, which will help to increase customer satisfaction and increase customer portfolio. Another goal is to create a stable, harmonious working environment where employees can grow together with the company and thus improve their job description.
Detailed record

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