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Cultural and creative industries in selected sector in the South Bohemia Region
ZUZÁKOVÁ, Eliška
The main subject of the bachelor thesis is to analyse the current state of the cultural and creative industry in the region, to map selected sectors, to identify the subjects and to propose measures that could lead to further development of the region and the sector. In the literature search, I summarized the basic concepts and information by studying and comparing the Czech and foreign literature. Then, in the methodology, I described how I would proceed with the practical part. In the practical part, I mapped the subjects of the book and print sector, found out the current state of affairs in the selected subjects by means of a questionnaire survey, personal interview, and by comparing the knowledge acquired in the theoretical part with the information obtained in practice, and suggested ways of using the potential of this sector for further development. On the basis of the obtained data, I found that in South Bohemia region there is a need to provide better conditions for enterprises in the sector to work and develop. Therefore, using the information obtained, I proposed four ways of solutions that could lead to further development. The first is to create a single platform for information transfer, the second is networking, or industry meetings, the third is to raise awareness about creative vouchers and the last is training for subsidies. These solutions could lead to the improvement of the situation and support of the creative and cultural industries in the South Bohemia region.
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Priestor pre kreativitu: Využitie prázdnych priestorov pre kreatívny priemysel
Leitmannová, Andrea
The empty, in other words unused or abandoned spaces with built infrastructure, create a constant and inevitable part of the urban development processes. They are the results of the political, social, cultural or economic changes in the society or are related to the changes in industry or production. The paper shows the current result of a research project aimed to identifying the potential of empty spaces in selected localities in Bratislava and their possible re-use by the creative industry thus generating creative clusters. Based on the analyses of existing creative clusters in other European cities, it illustrates the possibilities of access to their realization within unused spaces or areas with originally different function.
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Strategy Specifics of Multinational Companies Operating in Creative Industries
Shevchenko, Denys ; Pichanič, Mikuláš (advisor)
The creative industry is a relatively new sector of the economy that grows rapidly and possesses huge potential. Multinational corporations have achieved a certain stage of development being highly globalized, vertically integrated and efficient. However, the problem of defining appropriate strategies and adjusting management approaches to industry's specifics arises. Therefore, the goal of this Diploma thesis is to analyze cultural industry market and to explain differences in business strategy between classical and cultural companies. In this academic work, the great part of attention will be devoted to a number of peculiarities. Among them firstly, the way of managing creative labor force that significantly differs from other industries. Secondly, risk management and level of intellectual property rights protection may either incentivize or discourage further development of creative products. The last but not the least, brand awareness exerts a significant impact on company's performance, therefore, analysis on this issue will be provided.
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"Creative Cities" - British Council's Project as an Example of Urban Marketing
Hradecká, Johanka ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The dissertation "Creative Cities - British Council's Project as an Example of Urban Marketing" deals with the project that is based on the theory of modern city branding and that issues today's urban problems and their solutions. It takes into account the historical perspective of city branding and his current concept, but at the same time issues Creative Cities as an example of social campaign, which aims to inform residents, agents of government and stakeholders about opportunities and tools that can achieve better quality of life in cities. The dissertation is divided into theoretical and analytical part, which takes into account all the necessary aspects of this international project - general concept of the British Council projects, focus on the creative industries, development of modern city branding, specific set of tools of Creative Cities and examples of their use and potential for the future in Europe and the Czech Republic. The dissertation is based on a three-year action of project in Czech Republic and its specific outcome in some cities.
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Innovative approach to the mono-city theme.
Zaitseva, Alina ; Campbell, Jan (advisor) ; Černoch, Felix (referee)
My diploma paper deals with the monocities theme. Under monocities there are understood cities with a mono-thematic economy structure. Nowadays there are a lot of issues in the monocities as well as social and economic questions to be solved. At the beginning the term monocity is defined and included into historical connections, an attention is also paid to the future trends. I also tried to offer some proposals how to solve the situtation. An implementation of the creative industry (as specified in detail here) has been chosen as a preferred way out. To understand this subject better, I have also added a concrete example -- an art café project.
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The influence of music carrier sale on life music production in the Czech Republic
Vondryska, Jan ; Riedlbauch, Václav (advisor) ; Polouček, Jan (referee)
The Bachelor's Thesis deals with the topical phenomenon of a rapid decrease in music carrier sale and its influence on life pop music production. The theoretical part defines the current approach to the issue of creative industry and presents life music production as one of the industry's connerstones. Further the author denominates the key branches of music production, such as music festivals, concerts in music clubs and the sale of music carriers. Consequently the author analyses the mutual interaction between the three branches. The final part consists of an attempt to predict the future development of the pop music industry at the present conditions.
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