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The podcast phenomenon and its importance in today 's
Koucká, Anna ; Jirků, Jan (advisor) ; Skalický, Matěj (referee)
This bachelor thesis is devoted to podcasting, which is one of the latest phenomena that occured in the traditional media and also in our society. It describes the origins, the development and the characteristics of this phenomenon and it also focuses on the motivation of the listeners and the producers. The research part is focused on the point of view which the professional or independent authors and owners of the podcasts studios have on the importance of podcasts in the media, content monetization or current state of Czech podcasts industry. As a part of this research, I interviewed seventeen podcasters or professionals in this area. Last but not least, the research part includes a survey which explores the age and demographic structure of podcast listeners and also their habits and opinions about podcasting. In the end, the thesis foreshadows the possible future of podcasting and also points out the opinions, which the respective producers have on podcasts.
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Means of direct content monetization for creators of written content in Czech Republic
Romaňák, Adam ; Orhan, Mehmet A. (advisor) ; Lütke Notarp, Ulrike (referee)
This study examines how independent writers in Czechia operate at the intersection of creative processes and management of their writing ventures. With a leading set of research questions, this paper delves into the array of contemporary methods and tools used for monetization, considers their influence on content creation, explores the relation to underlying motivations of writers and investigates the current intermediary landscape in the field. As a first academic probe into the topic in the country, the research introduces key concepts and then takes the inductive approach of a qualitative study conducting 7 in-depth interviews with local independent creators and employing grounded theory for the data analysis. The themes emerging from the research of this population sample suggest that local independent writers exhibit a high degree of resourcefulness in their monetization strategies as they combat inherent uncertainties of their vocation. They are also mainly driven by intrinsic motivations in their creation, and while they enjoy a great deal of creative freedom thanks to their independent status attained by often becoming self-publishers, the findings show that the traditional intermediaries such as publishing houses remain highly relevant in the field.
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The Approaches of Leading Czech News Media to Content Monetization
Hrivňák, Adam ; Miessler, Jan (advisor) ; Křeček, Jan (referee)
The aim of this thesis is to analyse and compare approaches of leading Czech online news media companies to a content monetization with a strong focus on their applications of an advertising based monetization model, which is in the both cases the main source of their online revenue. First of all, the thesis tends to describe and compare points of strategic attitude of companies to monetization in general, then it presents specifics of the advertising model in selected companies, as well as their approach to current phenomena from the environment of online publishing and online advertising. The selected companies are Seznam.cz - the largest Czech online company in terms of reach and number of visitors, the 2nd company is then Mafra which takes 2nd place in the same terms.
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