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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
About the purpose of congresses of art historians
 Švácha, Rostislav
Humanities conventions are important for debates on professional issues. However, the paper is also thinking about the indispensable social and ethical role of conventions.
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Congress tourism in the European Union
 Svobodová, Kateřina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The thesis deals with the topic of the congress tourism in the European Union and based on the analysis of its current status it evaluates the potential, shortcomings and opportunities for the development of congress tourism in the EU in the future. The thesis is focused on the comparison of the situation in the European Union and the United States of America especially from the point of view of the organisational background, financial issues and the number of realised events per year. The emphasis is put on the supranational/federal level which is mixed with the examples of the lower levels in order to capture the discussed topics in practise.
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Influence of Fairs and Congresses on building destination image of the Czech republic
 Vokounová, Barbora ; Mikeš, Jiří (advisor) ; Indrová, Jarmila (referee)
This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.
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