|
|
Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
|
|
| |
|
|
Competitive Strategy of Rexport Company
Hrabálek, Ondřej ; Muller,, David (referee) ; Bartes, František (advisor)
This thesis analyzes competitive environment in the market segment of board and card games, where the analyzed company is doing business for more than six years already. First, the study defines and assesses current processes and conditions in each part of corporate activities, including in particular retails sales (both e-shopping and brick and mortar shop), publishing house and wholesale of imported products. Through the recent years, the company has undergone extensive and permanent adaption and transformation in order to retain its competitiveness. Competitors on are different regarding the wholesale and retails segment, given that these markets are separated from each other and business conditions vary significantly. Further, paper will provide actual development plans of company for upcoming years and the methods to reach the proposed goals. Finally, the development business plan and methods are to be evaluated, based on competitiveness criteria.
|
|
|
Creating of the Investment Portfolio Based on Fundamental Analysis of Stocks
Link, Radovan ; Zaplatílková, Martina (referee) ; Ptáček, Roman (advisor)
The subject of this Master´s thesis is creating of the investment portfolio based on fundamental analysis of stocks, which is considered of the most commonly used methods for valuing securities. The theoretical part of the thesis summarizes investment approaches of the most successful investors as well. In the practical part, these findings applied to the analysis by Archer-Daniels-Midland Company, Douglas Dynamics, Inc., Gentex Corp. and Union Pacific Corporation. The investment recomendation is proposed in the basis of the comparsion of the results gathered by the analysis.
|
|
|
Business Plan for Expansion of a Small Company
Kupec, Tomáš ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The thesis is focused on developing a business plan, specifically the proposal to extend the product range in a small company XY spol. s.r.o. which is focused on developing, manufacturing and servicing of electronic equipment. The first part is focused on the theoretical background necessary to create a proposal, the second part contains a complex analysis of the company and the final section presents specific proposal to extend the product range in the mentioned company.
|
|
|
Marketing Mix of Wine Shop
Pavelcová, Zuzana ; Pelcová, Jana (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
|
|
|
Competitive Strategy of Rexport Company
Hrabálek, Ondřej ; Muller,, David (referee) ; Bartes, František (advisor)
This thesis analyzes competitive environment in the market segment of board and card games, where the analyzed company is doing business for more than six years already. First, the study defines and assesses current processes and conditions in each part of corporate activities, including in particular retails sales (both e-shopping and brick and mortar shop), publishing house and wholesale of imported products. Through the recent years, the company has undergone extensive and permanent adaption and transformation in order to retain its competitiveness. Competitors on are different regarding the wholesale and retails segment, given that these markets are separated from each other and business conditions vary significantly. Further, paper will provide actual development plans of company for upcoming years and the methods to reach the proposed goals. Finally, the development business plan and methods are to be evaluated, based on competitiveness criteria.
|
|
|
Company Expansion on the Polish Market
Svobodová, Marie ; Ing. Petr. Morcinek (referee) ; Koráb, Vojtěch (advisor)
This thesis focuses on the critical analysis of the company on the basis of a strategy is designed to expand the company in a foreign market. The analytical part of this work also contains a comprehensive view of the situation on the Polish railway market. The draft strategy takes into account all the risks and opportunities that are presented on the Polish railways.
|
|
|
The Proposal to Increase the Company's Competitiveness - a Variant Solution
Kotrčová, Štěpánka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
|
|
|
Customer Satisfaction Analysis and Recommendations for its Improvement
Valentová, Bronislava ; Borák, Miroslav (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on the analysis of customer satisfaction and prposals for measures to increase the level of society company COLOR SPECTRUM, which is engaged in the manufacture and sale of industrial paints. Theoretical foundations describe marketing research. The analytical part is the analysis and results of marketing research, conducted by questionnaire. Based on the data obtained are recommended proposals for measures to increase customer satisfaction COLOR SPECTRUM.
|
guest ::
