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Human Resources Management in an Organization
MATĚJKOVÁ, Zuzana
The goal of this thesis is to judge the system of human resources management in an organisation and to propose potential changes for its improvement. In the theoretical part the term of management of human resources and its evolution in single personal activities are explained. In the practical part there is a questionnaire which focuses on the level of human resources management in organisation Silon s.r.o. The questionnaire survey investigates work load of employees and their working positions, their payments and benefits, motivational program, communication channels and relationships at workplace. From gathered information there are suggested potential changes for improving human resources management in the organisation.
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Internal communication in organization
Bulan, Petr ; Lorencová, Hana (advisor) ; Surynek, Alois (referee)
This thesis analyzes the internal communication in a particular organization. Its aim is to describe the various communication channels and their resources, analyze their usage and propose solutions for improving the situation in identified problem areas. The object of this work is a small company operating in the service sector. We use methods of semi structured interviews and analysis of internal documents. The conclusion highlights the positive aspects of internal communication in the company, identifies problem areas and proposes solutions to improve the current situation.
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The effectiveness of communication tools in response to employee satisfaction survey
Jehnětová, Lucie ; Ezrová, Hana (advisor) ; Marušinec, Marek (referee)
The work is concerned with the effective communication tools in a selected company. The aim is to describe the various means of communication, analyze their effectiveness and propose solutions for problematic means of communication. The object of the work is a medium sized company operating in the field of logistics. In this thesis methods of survey research, analysis of internal documentation and observation are used. In conclusion, the thesis is to evaluate the efficiency of communication in relation to employee satisfaction survey and recommended some improvements for more efficient use of communication devices in the selected company.
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User Interface for Web-Based Games
Hlaváč, Martin ; Beran, Vítězslav (referee) ; Hradiš, Michal (advisor)
This thesis describes challenges in designing, developing and testing web user interfaces. It discusses human-computer interaction, communication channels and user interface analogy to the real world. User interfaces can be designed to be optimal for a specific action or to suite the user. A design of interfaces focused on users utilize methods, such as gamification and improving user experience, which can improve interface usability. User interface development is demonstrated on web page development. Further, the thesis describes 3 web user interface testing methods. The methods are demonstrated by designing, developing, and testing user interface of a web strategy game.
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Internal communication in an organization active in the field of culture
Rogos, Jan ; Surynek, Alois (advisor) ; Siegelová, Romana (referee)
Bachelor thesis aims to describe the internal communication in particular interest group, which operates in the field of culture, and create an analysis of the effectiveness of communication channels that are used in the group. The thesis first describes internal communication in group in general. Then looks at the situation in a particular amateur theater group "S bojkou v zádech, o.s.". The main part deals with the observation of selected communication situations that arose during the preparation of the latest play, and analysis of available documents. In conclusion, it evaluates the phenomena studied.
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Media and its effect on the learning process in a web application
Drtinová, Kateřina ; Vondra, Zdeněk (advisor) ; Sigmund, Tomáš (referee)
The thesis concentrates on the utilization of multimedia in the learning process. For this purpose, information about memory function, media, multimedia transmission and perception and the interaction and gamification theories are synthesised. In the practical part of the thesis, a pair of educational web applications will be analysed, based on the comparison with the common quality of internet courses and specified criteria. Four main areas of interest are established for this assessment, based on the study of cognitive processes, pedagogics, communication theory and the principles of gamification. The aim of this thesis is to provide recommendations for an ongoing development of an eLearning project.
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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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Marketing Strategy of a Small Company
Boroňová, Martina ; Procházková, Markéta (advisor) ; Kusovský, Zdeněk (referee)
The thesis is focused on developing a common communication strategy of Mortimer English Club Praha 4, a branch of a franchise language school that provides English courses for children and adults. The thesis consists of two parts, a theoretical one and a practical one. The theoretical part deals with the process of developing the company's strategy that would lead to the fulfillment of business objectives using information acquired with situational analysis. The second part applies the steps of this procedure to the subject of research. The outcome of the thesis is a recommendation on what target group the language school should focus, together with a list of communication channels with which it can reach it.
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Analysis of the processes and tools of campaign responses evaluation
Hlaváčková, Lýdia ; Novotný, Ota (advisor) ; Tesárek, Petr (referee)
This thesis is specialised to analyse clients responds from banking industry to mar-keting campaigns. For purpose of such study are from the view of the information systems essential Customer Relationship Management systems, CRM systems, their operational part, with which are working all the employees and also analytical part, which serve for agregation a usage information of the operational part for desicion making. For the sake of correct understanding of the business logic of these systems is thesis concerning also area of direct marketing, which is object of CRM marketing campaigns. From theoretical point of view is suitable in the name of marketing campaigns evaluation work with Customer Intelligence and its selected topics. As a case study has been used real situation of the bank existing on the czech ban-king market, which is in current time working of implementation of a new CRM system Siebel. Situation in the bank and also on the project has dynamical charakter. Target of the thesis is to find out and provide the way how CRM system supports scoring of campaign succes, which is important for decision making about products offered to clients and about choice of appropriate communication. There are also mentioned other options of develop-ment these analytical tools.
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