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Marketing Activities for Entry into the new Location
Palla, Jaroslav ; Dvořáková, Renata (referee) ; Mráček, Pavel (advisor)
This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.
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A critical price analysis on the imperfect competitive market
Bábel, Martin ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
Perfect competition can be considered as a theoretical state. For this reason, this work is focused on the imperfectly competitive market and pricing in it. The aim is to investigate in more detail how specific companies with elements of monopoly use their position to determine the price for their product and price discrimination - they are so-called price makers. The work analyzes specific approaches to the pricing strategy of these companies.
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A critical price analysis on the imperfect competitive market
Bábel, Martin ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
Perfect competition can be considered as a theoretical state. For this reason, this work is focused on the imperfectly competitive market and pricing in it. The aim is to investigate in more detail how specific companies with elements of monopoly use their position to determine the price for their product and price discrimination - they are so-called price makers. The work analyzes specific approaches to the pricing strategy of these companies.
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Cenová tvorba vodohospodářského podniku
Vašková, Pavla
The goal of the bachelor thesis Pricing in the Water Management Enterprise is the description of water and sewer rate calculation and subsequent comparison of the calculated prices with water management companies in the Pardubice region and the Czech Republic. The bachelor thesis is divided into two parts, the theoretical part and the practical part. The theoretical part describes the pricing, cost calculations and legislative framework of water management. Theoretical knowledge is then used for the practical part. In the practical part, the price of water and sewer rate is calculated. The Jevíčko area, operated by the water management company VHOS, a. s, was selected for these calculations. At the end of the practical part, situations and their impact on the price of water and sewer rate in the area of interest are analysed. The first case is focused on increasing the infrastructure property rental, the second and the third model case calculates the price change if a significant purchaser in the region is added or lost.
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Development of prices of milk and selected milk products in the CR
Vrbová, Šárka ; Steininger, Michal (advisor) ; Ondřej, Ondřej (referee)
The main goal of this bachelor thesis is analysis and appreciation of price development of milk and selected dairy products. The theoretical part of this thesis creates a overview of system of production, trade and consumption of milk in the Czech republic. The practical part is focused on price development of selected milk products in selected retail stores. Practical part also includes a comparison between three retail stores. Butter shows the most dynamic price development of all of the selected products.On the contrary the prices of fat-reduced cottage cheese and plain yoghurt stagnated. Supermarket Kaufland was evaluated as the retail shop with lowest prices for costumers.
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Marketing Activities for Entry into the new Location
Palla, Jaroslav ; Dvořáková, Renata (referee) ; Mráček, Pavel (advisor)
This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.
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Labour Market Adjustment since the Global Financial Crisis: Evidence from a Survey of Czech Firms
Babecký, Jan ; Galuščák, Kamil ; Žigraiová, Diana
The paper reports how Czech firms reacted to changes in economic conditions in the aftermath of the global financial crisis of 2008–2009 until 2013 and identifies specific patterns of employment, wage and price adjustment by firms. The results are drawn from a survey of firms conducted within the third wave of the ESCB Wage Dynamics Network (WDN3). Overall, while changes in demand were both positive and negative over the period, aggregate wage growth remained low, although more firms experienced an increase in average productivity over labour costs than a decline. Labour cost reduction was achieved mainly by reduction of new hires and by individual layoffs. The main obstacles to hiring workers were uncertainty about economic conditions, high payroll taxes and a shortage of labour with the required skills. The frequency of wage changes was lower in 2010–2013 than before and was attributed by firms inter alia to stronger competition. Wage freezes and wage cuts were still in use, while wage growth was more likely to be observed in very small and large firms and firms with a foreign owner. The frequency of price changes in 2010–2013 compared to 2008–2009 remained unchanged for more than 80% of firms. More frequent price changes were due to stronger competition and volatility in demand, while exchange rate changes contributed to higher frequency of price changes on foreign markets.
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Survey on wage and price formation of Czech firms
Babecký, Jan ; Dybczak, Kamil ; Galuščák, Kamil
Using an ad-hoc survey at the firm level, writers investigate the determinants of wage and price-setting practices in Czech firms, the presence and sources of wage rigidity, and reactions of firms to hypothetical shocks. Although the evidence of downward wage rigidity is not widespread, they find particular relevance of efficiency wage models for wage rigidity, while implicit contract theory is relevant in firms employing mainly highskilled labour.
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