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Hodnocení konkurence na trhu s elektromobily v České republice
Štoudek, Jakub
Štoudek, J. Evaluation of competition in the electric car market within define European countries. Bachelor thesis. Brno: Mendel University, 2021. Subject of evaluation in bachelor thesis is to analyse and evaluation of development and competition in the electric car market between years 2010 and 2020. Thesis define term electromobility and types of electric vehicles as subject of this evaluation. Focus of bachelor thesis is on influence of state instruments on change of competitiveness of electric vehicles and their substitutes in European continent. Meanwhile, thesis also describe evolution of electromobility in Europe and reasons, which motivate European states to support attractivity of electric vehicles
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Passenger Car Market in the Selected Region
NOVÁK, Jan
This bachelor thesis deals with the research of the car market in the South Bohemian region. The main goal of this work is to create a strategic market focused on the supply side of car sales and to identify important factors by which this supply is affected. At first, it was necessary to study the literature on the automotive market and select the entity and factors for compiling a market analysis. The second step was the analysis of the selected region and entities operating in the market according to pre-specified factors. Finally, an evaluation of analyzes and determination of factors that have the greatest impact on the offer on authorized car showrooms in the South Bohemian Region was prepared. The theoretical part is focused on the characteristics of the basic concepts of transport and the automotive market. For better orientation, the division of automotive segments from the point of view of the European and Czech market is tactically defined. An integral part is the introduction of major organizations operating in the car market. The practical part is focused not only on the creation of a suitable analysis of the car market, but also on the subsequent identification of the factors that offer passenger cars in the South Bohemian region. For this purpose, the automotive segment D - middle-class passenger cars was selected. The subjects of the analysis are private operators offering the sale of new passenger cars in the mentioned segment. From the obtained data, conclusions are drawn and key factors that have the greatest influence on South Bohemian authorized car showrooms in terms of supply are determined. The results determining the work can be used mainly to improve the competitive position of individual authorized car dealers in the South Bohemian region. These recommendations can also help new authorized car dealers enter the mid-size passenger car market.
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Analysis of consumers' preferences for cars on Slovak market.
Nedeľka, Michal ; Ščasný, Milan (advisor) ; Sargsyan, Yermone (referee)
This thesis investigates the effect of registration tax and fuel prices on the car market in Slovakia. Using the dataset provided by the Department of Evidence and Papers of Slovak Police Force with information about vehicles that entered the national car evidence, we compute monthly registrations of passenger vehicles. Given the nature of our data, we estimate pooled OLS model with fixed effects, focusing on different vehicle segments. We also analyse fuel price elasticity when prices were mostly decreasing or increasing to examine asymmetric response of car buyers. Results suggest a negative impact of the registration tax on the number of registrations of petrol vehicles with a stronger response of fuel efficient cars compared to less efficient. In the segment of diesel vehicles, only registrations of used and less efficient cars are affected by the tax. The elasticity of registrations with respect to fuel costs is negative for all car segments except for the new efficient petrol-fueled vehicles. Registrations of diesel vehicles are more sensitive with respect to fuel price changes than petrol cars in most segments. We also find an asymmetric response to fuel prices during the periods of price increases and decreases and declining responsiveness over time. JEL Classification C23, O18, Q31, R41,...
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Marketing of the company Skoda Auto in the asian markets
Furch, Tomáš ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This diploma thesis primarily deals with current position of the biggest Czech automaker Skoda Auto in the Chinese and Indian markets. Document involves the analysis of initial entry conditions, as well as general marketing environment of both countries. Skoda Auto company, member of the German concern Volkswagen, operates in Asia only for a few years and so far it has reached very good results. Extremely promising is the market in China, where significant increase of sales is expected in the next years. Indian demand for cars is relatively smaller and harder to forecast. In both markets Skoda is facing tough competition of local and global automakers, therefore high importance lies in brand positioning. Part of the thesis is also SWOT analysis and identification of all main marketing mix tools.
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Introduction of a new product on the market
Pravdová, Lucie ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The work deals with the analysis of a marketing campaign to place the new Mercedes A class on the market. The aim of the thesis is to evaluate marketing communication and propose its improvement. This aim is based on the analysis results of marketing communications and marketing research's results. The theoretical part is focused on the theory of marketing communication, and situational analysis. In the introduction of the practical part of my thesis I deal with automotive market and the closer description of cars Mercedes Benz Class A. There is also elaborated situational analysis and analysis of marketing communication. Through survey I try to verify the achievement of the marketing communication and determine what changes causes communication in awareness, knowledge, attitudes and purchase intentions of the target group. Based on the obtained results are formulated conclusion and recommendations.
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Direct marketing and car market
Humaj, Matúš ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Bachelor's thesis focuses on direct marketing in close links with car market in Czech republic. Theoretical part points to direct marketing like event of marketing communication, it mentions about advantages and disadvantages, functions, tools and about adjustmen. In practical part I try to find the weak site of the market by the help of market's analysis and questionnaire and I propose the concept of direct marketing utilization.
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Consumer buying habits in car market
Schneyderová-Kubaniková, Zuzana ; Vávra, Oldřich (advisor) ; Malůšková, Denisa (referee)
The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.
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