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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Children's Perception of Advertisement Targeting on Social Media
 Smíšek, Martin ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on children's perception of advertisement targeting on social media. The aim of this paper is to discover how the mechanism of advertisement targeting on social networks is understood by Czech children aged 13-15 as they are heavy users of these platforms. A quantitative method in the form of a questionnaire was used for this exploratory research. The results show that adolescents understand little about advertisement targeting on social sites and have particularly small awareness of social platforms using data collected in the background. Findings from this research can be foundational for a change in regulation or future research in this field.
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Analysis of the company Ochrana 360° their Internet campaign on social medium Facebook
 Musilová, Iveta ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of this bachelor thesis is to give an analysis of the Facebook ad-targeting used by the company Ochrana 360°. A part of the thesis will focus on evaluating the marketing of Ochrana 360°, this will go over both Internet marketing and the marketing on the social network Facebook. (The evaluation is only for the company mentioned before, Ochrana 360°, and does not serve as a guide for similar companies.) Theoretical part of the thesis will describe segmentation and targeting, marketing communication on the Internet, targeting of online advertising and social media. The conclusion of the theoretical part will focus on Facebook ad-targeting. The practical part will discuss the company and this will contain an analysis of their website and an analysis of their marketing on the social network Facebook. The focus of this part will be the description of ad-targeting and advertisement campaigns on Facebook created by the company Ochrana 360°.
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Behavioral Targeting of Advertising on Internet
 Uhrová, Kateřina ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The goal of the diploma thesis is to analyze the situation of behavioral targeted advertising in the Czech Internet market, assess its potential in the future and evaluate the effectiveness of behavioral targeting on the Czech market. This thesis is focused first on the Internet advertising market, media planning, explanation of selected targeting approaches and on detailed description of the behaviorally targeted ads including the online privacy issue. In the practical part analysis of the behavioral targeted advertising on the Czech market through expert interviews and evaluation of the effectiveness of behavioral targeting on an example of an advertising campaign of selected company is to be found.
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