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The Performance Evaluation of the Company using Balanced Scorecard
Žůrek, Ondřej ; Janíčková, Nikola (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis focuses on the evaluation of the performance of a business company using Balanced Scorecard. The theoretical part of the thesis defines important theoretical knowledge taken from scholarly literature, which forms the necessary basis for the following parts. The analytical part is used to introduce the business company and perform strategic analysis. The obtained values and knowledge are then applied in the design part of the work. The design part focuses on the implementation of the Balanced Scorecard model in a business company and the design of other recommendations that enable performance increase and competitive market position improvement.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Kučera, Tomáš ; Sághy Estélyi, Kristína (referee) ; Bartoš, Vojtěch (advisor)
This thesis deals with the evaluation of the financial and business performance of MK Fruit s.r.o. through the benchmarking method. The first part of the thesis defines the theoretical background related to the topic. In the second part of the thesis the strategic analysis is performed, the analyzed company and the competitors selected for comparison are presented. In the last part of the thesis, the results are summarized and recommendations for improving the financial and business performance of the company are given.
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Marketing environment of Lavender farm
RUMLEROVÁ, Jana
Thema of this diploma thesis is characteristics of marketing environment of Lavender farm from south Moravia. Even though this type of a business is not very known in the Czech Republic, the influences on the concrete business activity must be monitored to provide good products and to increase a competitiveness. For this purpose, the analysis of inner and outer environment was processed, due to which possible opportunities for company development were found. The important part of the thesis is the description of selected foreign lavender farms, whose goal was to find a source of inspiration and initiatives for a new services and products for Lavandia company.
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The Performance Evaluation of the Company using Balanced Scorecard
Žůrek, Ondřej ; Janíčková, Nikola (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis focuses on the evaluation of the performance of a business company using Balanced Scorecard. The theoretical part of the thesis defines important theoretical knowledge taken from scholarly literature, which forms the necessary basis for the following parts. The analytical part is used to introduce the business company and perform strategic analysis. The obtained values and knowledge are then applied in the design part of the work. The design part focuses on the implementation of the Balanced Scorecard model in a business company and the design of other recommendations that enable performance increase and competitive market position improvement.
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