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National Repository of Grey Literature

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	Návrh marketingovej komunikácie pre novovznikajúci podnik Vatrtová, Martina The bachelor thesis deals with the possibilities of marketing promotion of the company through selected internet tools. Promotion is applied to a specific clothing company. Literary research defines the basic concepts of digital marketing, marketing communication, corporate identity and psychology. In the analytical part the qualitative research, analysis of business environment, market research and determination of target segments is carried out. The second section provides the concept of a corporate identity and initial company promotion. In the end a cost calculation is provided for individual promotion options. Detailed record
	Influencer Communication Analysis From A Brand Marketing View Kotenová, Lenka ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee) Influencer marketing passed through a significant development toward social media in last few years. Influencers, who are in power to influence through their channels, grew into more important part of brand marketing communication. The purpose of this thesis is an analysis of typical signs, tendencies and measurements of campaigns on certain current examples of biggest czech influencers. Detailed record
	Marketing strategy of Red Bull Czech Republic Janík, Dan ; Vávra, Oldřich (advisor) ; Vávrová, Táňa (referee) Work consider theoretic information related to marketing strategy and brand marketing. There is description of Red Bull Czech Republic company and its organization in second part of work. In practical part of work is analyze of marketing research about influence of marketing activities and analyze of consumer preferences. Detailed record

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