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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
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Mamabloggers and fans raction on their cooperation with companies
Baltaretu, Iva ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
In this diploma thesis I deal with the topic of blogs. My main goal was to introduce the part of blogs called mommyblogs and to define it as a separate category in the theoretical background chapter. In the practical part, I decided to use quantitative methods of data collection through a questionnaire survey. The survey was aimed at both mommy bloggers and their readers. I supplemented the questionnaires with depth interviews with selected mommy bloggers. Which helped me to obtain even more detailed data, which enriched the data obtained from both questionnaires. I found out what motivates mommy bloggers to blog, but also what their attitude is towards cooperation with companies and how they select and label collaborations. Have they ever felt exploited either by companies or by social media? The respondents also touched on the topic of ethics and responsibility - either regarding the placement of photos of children on social media or regarding products whose promotion is bound by regulations. I tried to find out the ability of the readers to recognize advertisements on blogs and social networks of mommy bloggers. And also how the advertising message of mommy bloggers affects their readers. This thesis focuses only on bloggers from the Czech Republic.
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Vliv cestovatelských blogů na trh cestovního ruchu
Abramova, Anastasiia
Abramova, A. The influence of travel blogs on the tourism market. Bachelor thesis. Brno: Mendel University in Brno, 2017. The thesis focuses on the influence of travel blogs on tourists and providers of tourism services. The aim of the thesis is to find out whether travel blogs can affect the decision of tourists when they choose their holiday destination and in what way providers of tourism services use travel blogs.
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Vplyv internetových blogov a portálov na spotrebiteľov v cestovnom ruchu
Pusztay, Juraj
Pusztay, J. The impact of internet blogs and portals on consumer decision-making on the toursim market. Bachelor thesis. Brno: Mendel University in Brno, 2018. The thesis focuses on the impact of travel blogs and portals on consumer decision-making related to the tourism services. The aim of the thesis is to find out whether blogs and portals can influence the decision of consumer in case of choosing the vacation and how consumers use them for planning the vacation. Based on findings will be suggested the recommendations for travel agencies and accomodation services in case of using travel blogs and portals.
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A comparion of Czech and Slovak blogs as a marketing tool
Ježková, Nikola ; Vlasák, Zbyněk (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis Comparison of Czech and Slovak blogs as a marketing tools examines personal internet blogs. In this work is crucial qualitative research method which is performed in several Czech and Slovak selected bloggers. All these bloggers are represent or represented by the czech agency Elite Bloggers. The goal is to show how marketing communication differs in the Czech Republic and Slovakia and what position the bloggers have in their countries. Similarly, cooperation with companies that appear on both markets will be compared. Finally, the actual numbers of readers and followers on social networks will be used for the final comparison. For the sake of timeliness, the period under review is the current year of 2018. This is mainly due to the ever-increasing range of individual bloges. The theoretical part deals first with the Internet, which is dissected from history to the present. And also the blogs themselves, which are the main topic of the work. It is explained the concept, the species and the critical view. The empirical part is mainly a questionnaire survey, a presentation of individual bloggers and companies working with them, a personal interview with the CEO of Elite Bloggers, and emphasis is placed on other elements that can compare the Slovak and Czech blogger world.
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Film inspiration for children:searching without a camera
Peroutková, Karolína ; Arbanová, Linda (advisor) ; JANEČEK, Vít (referee)
Majority of school kids (teenagers) usually own a smartphone nowadays. Creating a short video (mostly somehow related to his/her personality or the environment, community he/she lives in)and sharing it on the internet is a very common activity among those teens and it takes up a lot of their time. They love to share all kinds of stuff, they enjoy watching it, they feel the need to contribute to the social media, simply because that's what is "in" these days. They do it in almost every possible minute, it takes up a lot of their free time and slowly but surely they have been filling up their minds with tons of images and pictures of other people.
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Information spread in online communities: Example of the Czech foodie community
Němečková, Hana ; Souček, Jiří (advisor) ; Diviák, Tomáš (referee)
This master's diploma thesis focuses on the dissemination of information in the context of the Czech community of so-called foodies (people who like good food and are constantly looking for new experiences in this field). The theoretical part outlines the development of online communities environments, from web forums to social media. It also examines the possibility of applying Katz and Lazarsfeld's model of the two-step flow of communication in the online environment. We also explain the features of online food communication and present widespread social media foodie platforms, including the Czech app Scuk. The research part of the thesis uses the social network analysis method to identify opinion leaders of this online community in the environment of Twitter, Instagram and Scuk and examines how the information spread and the form of this community changes with regards to the particular online environment in question. The thesis also includes qualitative research on the impact of the online information spread on the offline environment - more specifically, on sales, visit rate and reputation of selected Prague restaurants.
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