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Internet auction as a new way of trading arts
Hájek, Matyáš ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
This bachelors thesis is describing and dealing with the internet auctions on the Czech art market. It researches the current and recent sales of internet auctions and puts them in a contrast with ordinary hall auctions. The theoretical part is devoted to the introduction of basic concepts related with the whole topic. There are described the ordinary auction houses and auctions in general as well as the legislation concerning the whole topic. The practical part is later devoted especially to internet auction houses and to internet auctions in general. The sales of chosen auction houses are analyzed and later also compared all together. The outcomes of this thesis are at first the analysis of internet auctions on the Czech art market and also the proposals for the sales improvement in internet auctions.
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Comparison of Czech leading auction houses media communication and publicity with world auction houses Christie's and Sotheby's media communication and publicity in years 2010-2016
Žížala, Jan ; Sládková, Hana (advisor) ; Zezulková, Markéta (referee)
This Diploma thesis deals with a media communication through new technologies, specifically then specific social networks such as Facebook and Instagram, in the field of art auctions market. Major focus is given especially to the 1. Art Consulting, Dorotheum and European Arts Auction houses. The international auction houses are represented by two art auctions market world leaders, Christie's and Sotheby's. The Thesis first summarizes the art market and it's characteristics, marketing and media communication of the Czech auction houses, both Czech and international auction market and a history of the auction houses examined in this Diploma thesis. The methodology used is a quantitative content analysis. The analysis primarily focuses on the number of social networks used by the auction houses for a communication with fans and other public, on the hit rate of this communication. The largest part of the research is given to the nature of individual media messages. In selected cases, the length, hit rate, origin, focus, topic etc. is examined. The analysis covers the period between the fall 2016 and spring 2017. The results of the quantitative analysis are described and as a conclusion a comparison is made between the Czech and foreign auction houses in the area of communication through social networks.
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The phenomenon of the falsifications of the objects of fine arts
Chvojková, Veronika ; Švestka, Jiří (advisor) ; Půtová, Barbora (referee)
The thesis focuses on theoretical analysis of the cultural phenomenon of artwork forgery. It describes the history of forgery in painting and sculpting in the Western society. The analysis is based mostly on philosophy and history of art, psychology, and history. The culturological approach is used, mainly in the interdisciplinary mapping of the historical and psychological process of artwork forgery. The thesis analyses contemporary approaches to the identity of artwork and its forgery, it also depicts partial problems of artwork forgery. To challenge this phenomenon, famous examples of forgers are used and decribed, such as Alceo Dossena, Han van Meegeren, Eric Hebborn, and Wolfgang Beltracchi. The situation and legal concenquences for forgers in the Czech Republic are also described. The aim of this thesis is to offer a complex overview of the phenomenon of artwork forgery.
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Internet Auction and its Legal Aspects
Šimková, Marika ; Neděla, Radek (advisor) ; Pastorčák, Jan (referee)
This work is focused on analyzing of internet auctions. The thesis is divided into two major parts. The first part deals with introduction to auctions including definition, historical overview and description of the most used types. The second part is focused on the relation of the internet auctions to different branches of law. The aim of this thesis is to give a comprehensive overview about the internet auctions, especially in the Czech Republic, mainly from the law-related perspective. It should offer the basic facts about this issue and possible solutions for improvement of legal regulation of this process of buying and selling goods or services.
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Art commerce in Czech Republic
Vlčková, Barbora ; Drozen, František (advisor) ; Novák, Miloš (referee)
Bachelor thesis describes art commerce in Czech Republic with emphasis on paintings. It compares this situation to the situation on foreign markets and proposes how to improve it. This thesis also describes how auction houses and galleries work, laws concerning the art commerce and support of art in Czech Republic.
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Fine Art Market in the Czech Republic
Zvelebilová, Kateřina ; Tyslová, Irena (advisor) ; Janištinová, Anna (referee)
The thesis describes and compares the way galleries and auction houses are run in our country. A description of a museum of art and its role on the market puts the picture of fine art market the final touch. The thesis characterizes the Czech specifics and their effect on the market with fine art. The core of the thesis is based on interviews with gallerists and art historians together with information from books and specialized periodicals. All the chapters are summed up by the author within her own experience of the topic. The conclusion of the thesis is a summary of all the information and a suggestion of further research on subtopics arising from the thesis.
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