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A Comparative Analysis of Anglicisms in German Standard Varieties
ŠTĚPÁNKOVÁ, Sabina
The following Master thesis "A Comparative Analysis of Anglicisms in German Standard Varieties" focuses on the matter of English lexical borrowing in German which is currently very topical and provokes mixed reactions both from laymen and linguists. First, the thesis introduces the fundamental knowledge of language change focusing on its internal and external causes. Furthermore, the three German standard varieties are characterised - German Standard German, Austrian German and Swiss German. The third chapter is devoted to the concrete influence of English lexical borrowings on German. Moreover, the empirical part presents a comparative analysis based on a collection of anglicisms from 100 newspaper articles from national online newspapers for each of the varieties. At the end of the analysis, current tendencies concerning the use of anglicisms and the particularities of the individual standard varieties are defined. To conclude with, the thesis deals with the critical reception of anglicisms in the public discourse and presents the matter from the point of view of sociolinguistics.
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Tendencies in the Usage of 'Anglicisms' in Contemporary Czech Media
Skálová, Zuzana ; Richterová, Jana (advisor) ; Ženíšek, Jakub (referee)
The bachelor thesis is focused on the occurrence of anglicisms in articles published from 2009 to 2018 in the Czech newspaper, Lidové noviny. The main aim is to distinguish whether the amount of anglicisms used in these articles has increased over the years. The thesis is divided into a theoretical and a practical part. The theoretical part is focused on the explanation of the term anglicism, the history of its usage, its assimilation into the Czech language, and the usage of anglicisms in current communication. The introduction into the matter is executed by exploring the global influence of the English language by showing the extent of language borrowings from English. Other word-formation processes are listed alongside to illustrate the significance of lexical borrowing in terms of a language word-stock enrichment. The practical part is based on a research conducted by analyzing articles on the topic of politics in terms of their richness in anglicisms. The research was conducted using quantitative and qualitative methods. The aim of the analysis is also to determine whether the usage of a specific anglicism is necessary or whether it could be replaced by synonyms of other than English origin. The suitability of the anglicisms found in the articles is evaluated. A comparative analysis of the...
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Present day-communication and language practise in the field of marketing from the prespective of marketing specialists
Kalousová, Kristýna ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
The aim of the bachelor thesis is to outline an overview of language and language specifics which are used mainly by experts in the branch of marketing communication and PR as the part of a professional discourse. It describes the relationship between these language users and their lexicon. The aim of the thesis is not only to depict current trends of a unique slang and explain its function in the real communication of marketing communication and PR but also characterise a rational and emotional relationship of experts in marketing communication and PR. Nowadays, it is common to examine the language of advertisement but not the language of marketing communication and its practical usage and the reflection of the active language users, which is the merit of this bachelor thesis.
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Anglicisms in German: Language Change or Language Degradation?
ŠTĚPÁNKOVÁ, Sabina
This bachelor thesis named "Anglicisms in German: Language Change or Language Degradation?" is concerned with the current language trend of English loan words in German. The theoretical part of the thesis provides a definition of the basic principles and theories concerning the language change with a special focus on the changes in the field of vocabulary as well as of the concepts of Anglicisms and borrowing. The second part focuses on the critical reflexion of Anglicisms among the German public and on the surveys Wort, Unwort and Jugendwort des Jahres. This chapter is also accompanied by a corpus monitoring the occurrence of Anglicisms in the results of these surveys. The practical part of this thesis is represented by the analysis of the occurrence of English loan words in German press from the synchronic point of view. For this purpose, two sources were chosen, namely the quality press represented by the magazine Die Zeit and a tabloid represented by the daily newspaper Bild. The analysis therefore provides a comparison of the frequency of the use of Anglicisms in the quality press and in a tabloid. The results are accompanied by the semantic categorisation of the expressions found and the description of stylistic and sociocultural tendencies following from their usage.
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Anglicisms in the Contemporary German and its Role in the Teaching German as a Foreign Language
STEHLÍKOVÁ, Martina
The diploma thesis deals with anglicisms in the contemporary German. The theoretical part concerns the linguistic aspects of the anglicisms in the phonetic, grammatical and lexicological field. The empirical part contains the corpus of anglicisms, which is created by the means of excerption of the internet magazine for young people YAEZ. It is followed by the corpus analysis of the chosen anglicisms. These results are incorporated into the didactic material at the end of the thesis. The aim of the thesis is to carry out the corpus-based analysis of the anglicisms and to discover the possible use of the anglicisms in the teaching German as a foreign language. The author applies the methods of corpus linguistic corpus DeReKo und its program COSMAS II in order to verify the lexical and grammatical features of the chosen words.
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Phonetic Analysis of Anglicisms in French
Tomíčková, Markéta ; Duběda, Tomáš (advisor) ; Vacula, Richard (referee)
The aim of this thesis is to examine the integration of anglicisms into French from a phonetic point of view. The theoretical part deals with the delimitation of the term 'anglicism', its place in the French lexis, a comparison of the phonological systems of both languages and the regularities in phonetic adaptation of anglicisms in the target language. The practical part includes an analysis of the pronunciation of chosen anglicisms. It records variation in lexicographical works as well as in real speech and determines the degree of variability, based on recordings of native speakers. The thesis proceeds from the assumption that anglicisms were, are and will continue to be a highly relevant issue. In spite of all the measures aimed against their integration into the French lexis, they have their place in it, often in several pronunciation variants - whether due to the different inventory of phonemes or to sociolinguistic factors. KEY WORDS: anglicism, French, pronunciation, phonetic adaptation of loanwords
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Gibberish. Is Denglish Our Fate? A Diachronic-synchonic Analysis of Anglicisms in Selected Periodicals
Kotvová, Lenka ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
University: Univerzita Karlova v Praze, Pedagogická fakulta, Katedra germanistiky Title: Gibberish. Is Denglish Our Fate? A Diachronic-synchonic Analysis of Anglicisms in Selected Periodicals Author: Bc. Lenka Kotvová Supervisor: PhDr. Dalibor Zeman, Ph.D. Pages: 144 The thesis deals with the issue of anglicisms in the German language, being based on the research of their presence in selected periodicals. In the theoretical part the individual linguistic terms are explained. Further, a brief, retrospective overview of the influences on German language is presented. Into focus comes the one these days most widely spread: the influence of English. Contrastive reactions to this phenomenon of both professional and lay public are introduced and attention is also drawn to the comparison of possible benefits and danger of the use of anglicisms. The practical part consists in own research, which comprehensively parses five selected periodicals in the terms of the presence of anglicisms. Both the quantitative and qualitative characteristics are examined and put through diachronic and synchronic comparison. The results of the research are finally confronted with the ideas and experience of lay public gained by the means of a questionnaire. Key words: Anglicism, Denglish, Periodical
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