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English as a Lingua Franca in IT Advertising Campaigns
Arutsiunian, Aliaksandra ; Haupt, Jaromír (referee) ; Zmrzlá, Petra (advisor)
Ve 21. století můžeme s jistotou hovořit o významném počtu lidí, kteří používají angličtinu, ať už v každodenní komunikaci, nebo se ji intenzivně učí. Angličtina se stala světovým jazykem vědy, techniky, vzdělávání a podnikání a jako hlavní komunikační nastroj obdržela status Lingua Franca (ELF). Anglický jazyk využívají představitelé různých kultur, a proto se angličtina vyvinula na úroveň nadnárodního jazyka, který propojil vlastnosti různých jazyků a kultur. Ačkoli je výzkum v oblasti ELF stále ještě v počáteční fázi vývoje, pokusím se v této semestrální práci o identifikaci jeho specifických rysů, a to v reklamních kampaních v IT sektoru s využitím tiskových zpráv od předních světových IT společností.
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English as a Lingua Franca from the perspective of Czech people
SVOBODOVÁ, Magdaléna
This thesis deals with the development and global spread of the English language. The main purpose is to examine the prevailing attitude in Czech society towards English as a language which can be used as a tool of communication with people worldwide. The theoretical part begins with an introduction of the concept English as a lingua franca followed by the historical development of English in the context of historical events which have had fundamental effect on the spread of the language. Furthermore, the author outlines the position of English in the Czech Republic. The practical part uses a quantitative survey to examine whether Czech people are aware of the current position of English in the world and to what extent is the knowledge of the language important to them. The survey also focuses on the level of English in the Czech Republic and the willingness of Czechs to use the language. The results of the survey are compared with theoretical findings.
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English as a Lingua Franca in the Context of the Czech Educational System
Kadlecová, Hana ; Matuchová, Klára (advisor) ; Červinková Poesová, Kristýna (referee)
Despite the predominance of English used by non-native speakers in international communication, the approach to teaching this language is still centred on the notion of acquiring English for the purpose of communication with native speakers. This thesis argues for acknowledgement of English as a lingua franca in the approach to teaching English. It also stresses the necessity of further investigations into the global use of English to better understand this phenomenon. A questionnaire was conducted with ten English teachers to see their opinions about some of the key issues of English as a lingua franca (for instance the concept of nativeness, the role of a teacher and the understanding of an error). As a result, it was found that despite some slow changes in individual opinions, the traditional view on teaching English is still prevalent. Both the theoretical research and the analysis of the questionnaire stress the need of implementing the concept of English as a lingua franca into teaching English as it is necessary to prepare students for the reality of global use of this language. Key words: English as a lingua franca, second language acquisition, nativeness, error, variation
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The role of English in the globalized world and its reflection in current teacher training manuals
Hovorka, Marek ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present thesis is concerned with the reflection of Global Englishes (GEs) and English as a Lingua Franca (ELF) in current teacher training manuals. The theoretical part introduces research into GEs and ELF with an emphasis on the pedagogical implications of the global role of English. The practical part consists in an analysis of four teachers training manuals of British provenance published between 2011 and 2014. Using a qualitative content analysis (see Schreier 2012), the author identifies in the selected publications textual material reflecting research into GEs and ELF. The identified textual material deals primarily with the teaching of language (e.g. pronunciation teaching) and culture (e.g. cultural relevance of materials), but attention is also paid to the current role of English in the world. On the basis of this material, the author then evaluates how the selected publications reflect research into GEs and ELF. The conclusion provides a summary of results, and suggestions for further research. Keywords: Global Englishes, English as a Lingua Franca, teacher training manuals, ELT, qualitative content analysis
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English as a Lingua Franca in the Context of the Czech Educational System
Kadlecová, Hana ; Matuchová, Klára (advisor) ; Červinková Poesová, Kristýna (referee)
Despite the predominance of English used by non-native speakers in international communication, the approach to teaching this language is still centred on the notion of acquiring English for the purpose of communication with native speakers. This thesis argues for acknowledgement of English as a lingua franca in the approach to teaching English. It also stresses the necessity of further investigations into the global use of English to better understand this phenomenon. A questionnaire was conducted with ten English teachers to see their opinions about some of the key issues of English as a lingua franca (for instance the concept of nativeness, the role of a teacher and the understanding of an error). As a result, it was found that despite some slow changes in individual opinions, the traditional view on teaching English is still prevalent. Both the theoretical research and the analysis of the questionnaire stress the need of implementing the concept of English as a lingua franca into teaching English as it is necessary to prepare students for the reality of global use of this language. Key words: English as a lingua franca, second language acquisition, nativeness, error, variation
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English as a Lingua Franca in IT Advertising Campaigns
Arutsiunian, Aliaksandra ; Haupt, Jaromír (referee) ; Zmrzlá, Petra (advisor)
Ve 21. století můžeme s jistotou hovořit o významném počtu lidí, kteří používají angličtinu, ať už v každodenní komunikaci, nebo se ji intenzivně učí. Angličtina se stala světovým jazykem vědy, techniky, vzdělávání a podnikání a jako hlavní komunikační nastroj obdržela status Lingua Franca (ELF). Anglický jazyk využívají představitelé různých kultur, a proto se angličtina vyvinula na úroveň nadnárodního jazyka, který propojil vlastnosti různých jazyků a kultur. Ačkoli je výzkum v oblasti ELF stále ještě v počáteční fázi vývoje, pokusím se v této semestrální práci o identifikaci jeho specifických rysů, a to v reklamních kampaních v IT sektoru s využitím tiskových zpráv od předních světových IT společností.
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World Englishes and English as a Lingua Franca: a reflection of global paradigmatic changes in the Czech Republic.
Quinn Novotná, Veronika ; Mothejzíková, Jarmila (advisor) ; Píšová, Michaela (referee) ; Sherman, Tamah (referee)
Introduction: Presently, there are more people who speak English as a second and foreign language than there are native speakers. This situation results, among others, in the fall of the native speaker model and subsequently in gradually changing attitudes to standard(s) and to language and teaching authorities in general. Present thesis reflects these current developments, which are sometimes referred to as 'a paradigmatic shift'. Objectives: The first goal of the thesis was to decipher the terminological pluralism pertinent to the domain. Next, this research set out to investigate, how familiar the phenomenon of English as a lingua franca (ELF) is in the Czech Republic, and consequently to raise awareness about it. Finally, it was our goal to conduct vast research exploring if and how the questions of language ideology are reflected in the teaching practice and in teacher training. Methodology: Both quantitative and qualitative research methods have been applied throughout the research process. The quantitative research included nine originally devised questionnaires. Qualitative data were obtained via conducting semi-structured interviews. Altogether, data were collected from 595 respondents (298 teachers, 285 students and 12 scientists). Results: First, the research results revealed the...
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