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Customer Satisfaction Analysis and Proposals for its Improvement
Dydek, Michal ; Rumíšek,, Pavel (referee) ; Chalupský, Vladimír (advisor)
My thesis deals with the problems of measurement and analysis of customer satisfaction in the company-Future Forwarding Ltd., which is focused on logistical andtransportation support to other companies. The work is based on the available theoretical principles of customer satisfaction measurement methods and the analyzes carried out, which are a key part of my job. In the practical part of the company is first characterized and analyzed on the basis of a question naire are evaluated and processed the work of the results of customer satisfaction. The conclusion containssuggestions for improving the overall level of customer satisfaction.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Kadlčková, Michaela ; Sobotková, Eliška (referee) ; Schüller, David (advisor)
This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
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Analysis of Customer Satisfaction and Suggested Measures for Its Improvement
Zatloukalová, Veronika ; Netopil, Tomáš (referee) ; Schüller, David (advisor)
This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.
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Customer Satisfaction Analysis and Proposals for its Improvement
Dydek, Michal ; Rumíšek,, Pavel (referee) ; Chalupský, Vladimír (advisor)
My thesis deals with the problems of measurement and analysis of customer satisfaction in the company-Future Forwarding Ltd., which is focused on logistical andtransportation support to other companies. The work is based on the available theoretical principles of customer satisfaction measurement methods and the analyzes carried out, which are a key part of my job. In the practical part of the company is first characterized and analyzed on the basis of a question naire are evaluated and processed the work of the results of customer satisfaction. The conclusion containssuggestions for improving the overall level of customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Dydek, Michal ; Rumíšek,, Pavel (referee) ; Chalupský, Vladimír (advisor)
My thesis deals with the problems of measurement and analysis of customer satisfaction in the company-Future Forwarding Ltd., which is focused on logistical andtransportation support to other companies. The work is based on the available theoretical principles of customer satisfaction measurement methods and the analyzes carried out, which are a key part of my job. In the practical part of the company is first characterized and analyzed on the basis of a question naire are evaluated and processed the work of the results of customer satisfaction. The conclusion containssuggestions for improving the overall level of customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Dydek, Michal ; Rumíšek,, Pavel (referee) ; Chalupský, Vladimír (advisor)
My thesis deals with the problems of measurement and analysis of customer satisfaction in the company-Future Forwarding Ltd., which is focused on logistical andtransportation support to other companies. The work is based on the available theoretical principles of customer satisfaction measurement methods and the analyzes carried out, which are a key part of my job. In the practical part of the company is first characterized and analyzed on the basis of a question naire are evaluated and processed the work of the results of customer satisfaction. The conclusion containssuggestions for improving the overall level of customer satisfaction.
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Analysis of Customer Satisfaction and Suggested Measures for Its Improvement
Zatloukalová, Veronika ; Netopil, Tomáš (referee) ; Schüller, David (advisor)
This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Kadlčková, Michaela ; Sobotková, Eliška (referee) ; Schüller, David (advisor)
This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
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Analysis of marketing environment in chosen company
ČERNÁ, Jana
Nowadays, the marketing has bigger and bigger importance and each company should deeply deal with it. To stand it{\crq}s ground in such a segment, the company has to gain as perfect information about the competition, suppliers, customers and as it is possible and to work out marketing strategies with the help of these data. Marketing, marketing environment and analyses of the marketing environment are described in the teoretic part. These analyses are apllyed to concrete company {--} ARBO, spol. s r. o in the practical part. Marketing environment is analyzed with the assistance of the Porter´s model of five powers and with the STEP analysis.
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