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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Personal Data Processing Analysis under the GDPR Regulation
Slámová, Gabriela ; Lubomír, ALMER (referee) ; Ondrák, Viktor (advisor)
This diploma thesis deals with the proposal of a personal data protection system according to the General Data Protection Regulation in the organization Dentalife s.r.o.. The proposal was implemented on the basis of an analysis of the current situation which revealed serious shortcomings in line with the General Data Protection Regulation. Based on the identified deficiencies, a recommendation has been drawn up which, in the event of its subsequent implementation, will put the current situation into line with this Regulation. The theme of the diploma thesis was selected primarily because of its up-to-date and missing materials that would describe and explain the individual steps of the whole process of analysis and implementation.
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Personal Data Processing Analysis under the GDPR Regulation
Slámová, Gabriela ; Lubomír, ALMER (referee) ; Ondrák, Viktor (advisor)
This diploma thesis deals with the proposal of a personal data protection system according to the General Data Protection Regulation in the organization Dentalife s.r.o.. The proposal was implemented on the basis of an analysis of the current situation which revealed serious shortcomings in line with the General Data Protection Regulation. Based on the identified deficiencies, a recommendation has been drawn up which, in the event of its subsequent implementation, will put the current situation into line with this Regulation. The theme of the diploma thesis was selected primarily because of its up-to-date and missing materials that would describe and explain the individual steps of the whole process of analysis and implementation.
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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Proposal and implementation of communication strategy of the Domácí těstoviny bistro
Vančurová, Olga ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.
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