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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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The Impacts of Age Management for a Company
Zedníčková, Gabriela ; Matyášová,, Šárka (referee) ; Rašticová, Martina (advisor)
Zedníčková, G. The Impacts of Age Management for a Company. Diploma Thesis . Brno: Brno University of Technology, 2015. Diploma Thesis evaluates levels of management in the OHL ZS, a.s. company with respect to their employees´ age and abilities. It analyzes the current state of the organization and its environment in relation to a selected group of workers (50+). External and internal environment of the construction company and access of its strategy is evaluated in the area of Age Management. Research is performed through a questionnaire survey among employees. On the basis of learned and analyzed information the overall evaluation of the state of AM in the organization is brought to effect and then a solution is suggested and some possible changes are recommended. The aim is to propose possible measures to strengthen the level of Age Management in this company.
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Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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Proposal of Marketing Strategy of Company Injeton Plast s. r. o.
Jeřábková, Veronika ; Kudelová, Iva (referee) ; Kruntorádová, Markéta (advisor)
Bachelor’s thesis named Proposal of Marketing Strategy of INJETON PLAST s. r. o. company is dealing in its first part with theoretical marketing solutions providing analysis of present situation of the company from both macro and micro views. Conclusions of performed assessment are summarized in SWOT analysis based on which proposals of changes in marketing strategy of the company are made and which should aim to stop decreasing trend of revenues and to their progressive growth.
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Business Plan of Development
Skřivánková, Eva ; Ing. Jiří Ficbauer, CSc. MBA (referee) ; Čižinská, Romana (advisor)
The bachelor´s thesis is about foundation of travel agency in South Moravia region. The travel agency is established in order to provide services and information to customers. The business plan consists of five parts, where at the beginning the goal of the work and methodology are described. Next part contains the basics description of newly-formed organization, including expression of its mission and vision. The third part is focused on external and internal environment. Fourth part consist of marketing mix and implementation plan. Fulfilment of the work is evaluated at the end. The work contains instructions, procedures and information required for creation of efficient prospectus.
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The Impacts of Age Management for a Company
Zedníčková, Gabriela ; Matyášová,, Šárka (referee) ; Rašticová, Martina (advisor)
Zedníčková, G. The Impacts of Age Management for a Company. Diploma Thesis . Brno: Brno University of Technology, 2015. Diploma Thesis evaluates levels of management in the OHL ZS, a.s. company with respect to their employees´ age and abilities. It analyzes the current state of the organization and its environment in relation to a selected group of workers (50+). External and internal environment of the construction company and access of its strategy is evaluated in the area of Age Management. Research is performed through a questionnaire survey among employees. On the basis of learned and analyzed information the overall evaluation of the state of AM in the organization is brought to effect and then a solution is suggested and some possible changes are recommended. The aim is to propose possible measures to strengthen the level of Age Management in this company.
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Strategic analysis of Helmahof restaurant
Zavadilová, Hana ; Machek, Ondřej (advisor) ; Kubíček, Aleš (referee)
This bachelor thesis is a strategic analysis of Helmahof restaurant. The aim is to assess current situation of the business and its external environment and suggest a possibility of a future growth. The thesis is divided into two parts, theoretical and applied. In theoretical part I discuss methods and concepts that are subsequently applied in the second part. Main concepts are strategy, analysis of external and internal environment, synthesis and specifications of family-owned businesses. The second part is an application of the theory on the data available. It consists of PEST method, Porter´s analysis, financial and SWOT analyses. Subsequently, I mention my future recommendations and finally, I present my findings.
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