National Repository of Grey Literature 89 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Business project
Těžký, Martin ; Miskolczi, Martina (referee) ; Mandelík, Petr (advisor)
Bachelor’s thesis introduces business case for expansion of hairdresser’s operating for ten years already in Brno into a more luxurious hairdressing salon. Detailed and comprehensive study of various aspects proves feasibility of the case. This study includes reconstruction of the salon, new equipment, extension of services offer, human resource, marketing communication and financial analysis. Major attention is paid to reality of business case and financial calculation based on conservative estimates of revenues and costs and real potentialities of financing the case from foreign funds.
The Proposal to Extend the Portfolio of Services Grant Ltd. operating in the Field of Grant Consultancy
Vobůrka, Petr ; GRANTECH, Miroslav Kabelka, zakladatel a jednatel společnosti (referee) ; Bumberová, Veronika (advisor)
The thesis covers a proposal of extention of portfolio of services of GRANTECH limited liability company. It is divided into three parts. The first one is based on theoretical starting points. It describes in details some chosen methods which explore inside and outside surroundings of the company. In the second part of the thesis, it means in the analytical part, these methods apply to the company itself. The third part contains suggestions of extension of services portfolio which will lead to an increase of competitive ability. The thesis represents a document which will help the company owner to realise the suggested changes.
Entrepreneurial Intention of Business Development
Pyskatý, Pavel ; MBA, Leoš Vídenský, (referee) ; Žižlavský, Ondřej (advisor)
This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.
Proposal of Communication Mix of the Selected Company
Valenta, Tomáš ; Baránek, Marek (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.
Atraktivita odvětví těžebních činností v lesnictví
Pavelcová, Kristýna
Pavelcová, K., The attractiveness of the logging sector in forestry. Master thesis. Brno: Mendel University in Brno, 2023. This thesis analyses the logging sector of the forestry industry. The aim is to determine its attractiveness and to recommend a strategy to existing firms in the sector and firms that are just entering the sector. The analytical tools used to achieve this objective are PESTLE analysis, Porter's five forces model, EFE matrix, GE matrix and SPACE matrix. Recommendations are made in response to the identified opportunities and threats of the sector, taking into account the attractiveness of the sector. PESTLE analysis and Porter's Five Forces Model are used to analyse the sector and identify opportunities and threats. The evaluation of the EFE matrix, GE matrix and SPACE matrix provides information on the degree of attractiveness of the sector and the appropriate form of strategy for the business.
Midnightdeal jako nová ubytovací platforma
Doušková, Veronika
The main aim of this work is to draft recommendations for strengthening the position of the platform Midnightdeal in the domestic market. The partial goal is to present the platform and discover the potential in the Czech Republic. In the first part, a theoretical overview is created to understand the issue. An external environment analysis using selected methods (PESTE analysis and Porter's model of five competing forces) and an analysis of marketing communication are performed to meet the main goal of the work. To meet the work's sub-goal, the platform is presented along with its unique method of reservation. Based on the results of the questionnaire investigation, the target group of the platform is verified and the potential in the Czech Republic is identified. Based on these analyses, proposals for recommendations may help to consolidate the position.
Návrh odporúčaní pre zvýšenie konkurencie schopnosti podniku Levické mliekárne a.s.
Balážová, Anna
The bachelor thesis is focused on the proposal of recommendations for the company Levické mliekárne a.s. in order to increase its competitiveness. In the lite-rature search are explained the basic concepts necessary for creating a strategy and also analyses that are later used in the results section. Methods such as PESTE ana-lysis, Porter’s five forces framework and Principle of key factors are used in the ana-lysis of the external and internal environment. All identified opportunities, threats, strengths and weaknesses of the company are summarized in a SWOT analysis. Sub-sequently, using the SWOT matrix are proposed recommendations for the company Levické mliekárne a.s. The most suitable recommendation is financially evaluated and time-limited.
Development of Business Activities of the Sports Areal
Pírková, Kateřina ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the non-profit organization Hroch z.s. The theoretical part summarizes knowledge about non-profit organizations, their management or marketing, and at the same time presents the methods used. The last part contains recommendations leading to the development of the organization and its business activities.
Development of Business Activities in the Area of Identification Systems Sales
Křižanová, Kateřina ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis focuses on the development of the company's business activities in the field of sales of turnstiles, attendance systems, entry devices and other identification systems. For this development, analyses of the external, industry and internal environment of the company were used, from the results of which a SWOT analysis was compiled. Subsequently, three suggestions for improvement were described and a new business model was developed.
SWOT analýza vybrané obchodní společnosti
The topic of the bachelor's thesis is the execution and evaluation of a SWOT analysis of selected business company. In the theoretical part, basic terms in the field of business are explained and possible types of legal forms are listed. Furthermore, information related to partial strategic analyzes of the environment is summarized here and a SWOT analysis is described in detail, where the essence, individual components and creation are explained. In the practical part, a selected business company is presented and characterized, on which a SWOT analysis is prepared. The SWOT analysis is created based on the summarization of key factors from the results of the STEP analysis, the Porter model and the analysis of results in individual functional areas. The conclusion of the thesis is an evaluation of a strategy based on a SWOT analysis and a recommendation of the most advantageous strategic alternatives for the development of the chosen business company.

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