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Proposal of Marketing Strategy of Company Rostex Vyškov s. r. o.
Vejmolová, Jana ; Horemuž, Ondrej (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ROSTEX VYŠKOV, Ltd. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, analysis of marketing mix and SWOT analysis. On the basis of the analysis of the company thereare some possible solutions suggested.
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Analysis of the microenvironment companies
KOUDELKOVÁ, Kateřina
The main purpose of bachelor "Analysis of the microenvironment companies" is determine the position of the company Pivovar Protivin, on the Czech market with the help of Porter's five forces model and evaluate the economic and financial situation with the help of selected indicators.
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Proposal of Marketing Strategy of Company Rostex Vyškov s. r. o.
Vejmolová, Jana ; Horemuž, Ondrej (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ROSTEX VYŠKOV, Ltd. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, analysis of marketing mix and SWOT analysis. On the basis of the analysis of the company thereare some possible solutions suggested.
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Analysis of microenvironment of firm
FEIKLOVÁ, Michaela
The aim of this bachelor thesis entitled Analysis of microenvironment of firm is: To analyze microenvironment for selected firm and suggest possible improvements based on the detected situation. The bachelor thesis is divided into two parts. The first part, entitled literature research, is aimed at obtaining theoretical basis, which is necessary for each analysis. This basis was obtained through the study of vocational literature. The second part includes the author?s own work, which is divided on the methodological part, the part dealing with the characteristics of the selected company, and part in which studied methods were put into practice and the analysis itself was done. This analysis was further divided into part dealing with the company itself focused on human resources, products of firm and economic-financial situation, and part analyzing close surroundings of the company by using Porter?s model of five competitive forces in the sector.
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Rural Brownfields: An Opportunity for Doing Business
Mičánová, Zuzana ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The thesis deals with brownfields in the Podkletí micro municipalities cluster. In the theoretical part, the work focuses on the basic terminology associated with the topic of the thesis, describes the most significant obstacles to the brownfields revitalization and different approaches in addressing this issue in the Czech Republic and in the selected foreign countries. Additionally, an overview of financial instruments to support the revitalization of brownfields, or reconversion, and methods of work are included. The analytical part contains characteristics of all identified brownfield sites in the Podkletí micro municipalities cluster. Based on the brownfield analyses and the given microenvironment, the particular sites are assessed according to their chances of an easy and fast recovery and readiness for the revitalization carried out by the small businesses. All brownfields are also evaluated in terms of their potential for different types of small and medium enterprises.
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The evaluation of the company Kordárna Inc.
Pinka, Petr ; Scholleová, Hana (advisor) ; Čámská, Dagmar (referee)
This diploma thesis is tasked to evaluate the company Kordárna Inc. with the view of its sale within the frame of reorganization as a nonliquidating solution to its insolvency. The evaluation of the company Kordárna Inc. is performed to the date of January 1st, 2009. By then the company, due to many unfavorable conditions, falls into existential problems that have to be immediately solved. The reorganization plan is allowed and processed within the framework of higher creditors' satisfaction. An integral part of this plan is also the desirable evaluation of the company Kordárna Inc. with the view of its sale to a new investor. Within these issues, both the detailed external and internal analysis of the company and the financial analysis of the 5 preceding fiscal periods are processed (years 2004-2008). Consequently, based on many assumptions, the financial plan for the 4 following fiscal periods (2009-2012) is conducted, and the evaluation of the company Kordárna using 4 evaluation methods -- FCFF, FCFE, EVA and Liquidation value methods -- is processed.
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Analyse microenvironment company Jitona, Inc.
ALEXOVÁ, Lenka
The main tendency of bachelor is {\clqq}Analysis microenvironment company Jitona, Inc.``. After get up technical books and obtain needed information by company Jitona, a. s. I decided to do analysis through the use of Five Forces Porter model.
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