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Citlivost tržeb malých pivovarů na změny cen na spotřebitelských trzích s alkoholickými nápoji
Vlková, Michaela
Vlková, M. Sensitivity of small breweries' sales to price changes in consumer mar-kets with alcoholic beverages. Master thesis. Brno: Mendel University in Brno, 2023. The thesis deals with the assessment of the possible presence of sensitivity of small breweries' sales to changes in consumer prices of alcoholic beverages. The data used for the research were twofold in nature. These were brewery sales, which were drawn from the company's financial statements and also exhibi-tions, which were provided by the brewers of the breweries under study. Con-sumer prices of alcohol and alcohol consumption were obtained from the CSO statistical portal. Finally, primary data was used from a questionnaire survey of people living in the South Moravian Region focusing on the behaviour and pref-erences of consumers operating in the alcoholic beverage market. The sensitivity of sales is analysed through elasticity coefficients. The response of beer demand to changes in consumer alcohol prices is demonstrated.
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Attitudes of university students to selected forms of risk behavior
VÁLOVÁ, Zuzana
The aim of the bachelor thesis is to detect the knowledge and the mindsets of the students at the University of South Bohemia in České Budějovice to this issue. In the theoretical part, the bachelor thesis concentrates on the characteristics of the chosen types of risk behaviour, which presently occurs among university students. Concretely, it describes the experimentation with addictive substances, various addictions, eating disorders, adrenaline sports, hazard games, et cetera. The thesis characterises the utterances of risk behaviour, the causes of the onset, and factors, such as adolescence, heredity, family environment, the environment of an individual, and peer pressure. The theoretical part deals with the possible prevention of risk behaviour. In the final part, there are defined attitudes and two development periods, such as adolescence and the period of young adulthood. The practical part of the bachelor thesis consists of the quantitative survey. The chosen type of the survey is interviewing via questionary of very own construction. The questionnaire is sent to respondents via e-mail. To the data processing of respondents is used a program called Microsoft Excel. The results demonstrated a relatively high level of awareness of students about risk behaviour. Differences between younger and older respondents indicate a relatively low change in attitudes to selected forms of risk behaviour
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Prostorová diferenciace spotřeby alkoholu ve světě
LUKÁŠ, Patrik
This bachelor´s thesis engages in the spatial differentiation of alcohol consumption in the world, namely on the level of individual countries, as well as their regions It focuses not only on how this socially pathological condition is spread out, but also on the economic, social and cultural indicators that influence it. The correlation analysis was used to make a comparison. Cartograms helped to show the spatial differences, peculiarities and tendencies. Statistical data of alcohol consumption was ascertained from the World Health Organization (WHO). An important part of this work is the synopsis, where there are generalizations and follow-up investigations of the main determinants affecting the studied conditions.
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Consumption habits of young adults in relation to new types of alcoholic beverages.
Radchenko, Daria ; Barták, Miroslav (advisor) ; Mičíková, Lucia (referee)
BACKGROUND: A new type of hard seltzer beverage containing alcohol has been introduced to the Czech market, focusing on young people as the target group. Alcohol consumption among the present population group is considered to be a widespread phenomenon. Therefore, it is important to study and define consumption habits in relation to new types of alcoholic beverages. OBJECTIVES: The main aim of the research is to analyze the consumption of hard seltzer on the Czech market as well as the effect provided by the advertising of this product on the young population. An integral part of the research is the analysis of a new alcoholic beverage introduction in terms of risky and binge drinking. METHODS: This is a quantitative research that was conducted in March 2022. The data were obtained through an online questionnaire survey. The questionnaire was developed on the basis of Google Forms. Subsequently, the data were transferred to MS Excel and analyzed by means of methods of descriptive and analytical statistics. RESULTS: The online research covered 509 respondents aged from 18 to 26. Out of the total group, only 101 respondents noticed the introduction of a new type of hard seltzer beverage containing alcohol. The largest part of the respondents found out about the new beverage from the Internet (28 %),...
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Nutritional recommendations for clients with alcoholic liver disease
Köhlerová, Martina ; Čablová, Lenka (advisor) ; Šťastná, Lenka (referee)
Work is in its theoretical part focuses on the description of the traditional role of alcohol in the Czech population and its consumption. Czech Republic has long been the largest consumers of beer in the world, as well as the total consumption of pure alcohol per person to hold among the highest in the world. With high levels of alcohol consumption is related of course the risk of addiction. Although alcohol affects the whole body, from somatic damage is focused mainly on the liver. Due consumption may develop a wide range of illnesses, from mild forms such as hepatic steatosis to serious, life-threatening liver cirrhosis. Therapeutic procedures in alcohol liver disease are outlined at the end of the theoretical part. The cornerstone of treatment is abstinence, followed by other recommendations, which include stop smoking, or sufficient nutrition support. The practical part is focused on diet recommendations, which are designed for clients with alcohol liver disease. Specific recommendations are based on analysis of articles that were retrieved based on the specified criteria. It has been found that antioxidants have no significant impact on the treatment of these diseases. Lipid intake should ideally be around 30% of total daily energy intake. Results of carbohydrate intake were not homogeneous, it can be...
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Family environment and adolescent alcohol consumption
Rendlová, Barbora ; Soukup, Petr (advisor) ; Tuček, Milan (referee)
This diploma thesis Family environment and adolescent alcohol consumpiton deals with a relationship between four dimensions of family environment and alcohol consumption of sixteen years old adolescents. These four dimensions are leisure time, family structure, parenting style and socioeconomic status. In the theoretical part family influence on child's development is described and then socialization process through which family influence child's development is delimited. Further, the relationship between family environment and alcohol consumption is discussed and then four dimensions of family environment are characterized in context of alcohol consumption. Relationship between family environment and alcohol consumption was studied using mixed research design. In the main quantitative part of the thesis general relationships between chosen dimensions of family environment and alcohol consumption indicators were examined using data from European School Project on Alcohol and Other Drugs (ESPAD) from the year 2007. Then a typology of adolescent alcohol consumers was made. Results of this part continued in the qualitative part. There ten semistrctured interviews were made to examine deeper connections and direction of relationships discovered in the quantitative data analysis. This part was primarily...
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Anti-alcohol Campaign in the Soviet Union in the Years 1985-1988
Jasenčáková, Miroslava ; Svoboda, Karel (advisor) ; Kolenovská, Daniela (referee)
The thesis "Anti-alcohol Campaigh in the Soviet Union in the years 1985 - 1988" analyzes the various aspects of development and measures used to combat alcoholism , which were adopted in May 1985. This included, for example, significant reduction of the production and sale of alcoholic beverages and a variety of promotional tools. Chronologically, the main emphasis is on the period when the campaign took place. To clarify the context of the issue is also included a brief excursion to the roots of Russian alcoholism, which dates back to the Middle Ages. The situation after the introduction of the campaign is tracked within the Soviet Union, emphasis is placed on development of the policy within the nation's center. Concerning the severe economic impact of the measures adopted and the high level of public discontent alcohol program was eventually canceled. For these reasons, it is often interpreted as a failure. The main goal of the thesis is to assess the possibility of some successes and campaign evaluation, provided that the leaders of the Soviet Union, who prepared it, might have been aware of the contradiction between the stated objectives and actual results subsequent campaigns.
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Comparative study of social harms due to alcohol consumption between 2019-2021
Novotný, František ; Cuker, Ivan (advisor) ; Matoušek, Petr (referee)
This bachelor's thesis is the first to compare the social damage due to alcohol consumption between 2019-2021, i.e. before the Covid-19 pandemic and during the pandemic, when numerous restrictions came into force. The work defines in detail the concept of AHTO (Alcohol's Harm To Others), its relevance, research and measurement techniques. An important part of the theoretical section is the definition of individual dimensions of the AHTO concept, which I follow up in the creation of research tools and in the interpretation of results. The practical part then analyses the collected data and tests the hypotheses that were established in connection with the main and secondary research questions.
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