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Implementation of the Business Plan in Construction
Pech, Jiří ; Jabulka, Vladimír (referee) ; Vítková, Eva (advisor)
The main motivation for the business is making profits. For the creation of profit is the need to have a business plan. In order to have a successful business plan, we have to prepare it correctly, and then drive. The entire work is focused on the production, placing on the market and the management of the business plan. At the beginning of the introduction into the environment, and then everything is shown in a particular case. The aim is to show how to do this when you create a business plan, what pitfalls can occur and, above all, from the complex situation do the advantage.
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Cost Management in the Building Company
Pech, Jiří ; Jabulka, Vladimír (referee) ; Vítková, Eva (advisor)
The primary objective of business enterprise is profit formation. As for the price formation it is necessary to proceed in the direction from costs. To have a prosperous building company, we need to manage costs and have them under control. All work is focused on cost management. At the beginning we need to focus on the introduction into the operating environment, and then everything is demonstrated on one of the largest Czech building companies. The aim is to validate the importance of cost management for profit formation and the possibility to achieve company growth even in hard times.
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The Aims in Life of Secondary School Students
FILIPOVÁ, Gabriela
The bachelor thesis "The Aims in Life of Secondary School Students" has a theoretical and empirical character. The theoretical part describes important life areas in which young people, on the basis of their views and attitudes, specify aims in life. The empirical part explores what plans and goals the secondary school students in the region of Tabor have, what their attitudes to education, lifelong learning, career, travelling, relationships and parenthood are and finds out whether young people use help of professionals when they make decisions. At the end of the thesis, a recommendation for pedagogical workers and parents concerning development of positive attitudes of the young generation is given.
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Change management and related influence on IS/ICT
Kroupa, Filip ; Šebesta, Michal (advisor) ; Bruckner, Tomáš (referee)
The topic of this thesis is change management. A summary of the topic is made in the first part of this thesis so that a reader has the theoretical background to read further. In the second part, the author describes five most important change management methods. These methods are described, analyzed and compared to one another. Five hypotheses about the most influential factors to the outcome of a change project were created out of the analysis. These hypotheses cover the entire span of a typical change project and are tested in the practical part of this thesis. The practical part of the thesis relies on a thorough case studies analysis and interviews. By analyzing the case studies and the interviews, the author was able to judge the validity of set hypotheses and create a set of recommendations for future change projects. These recommendations are based on many real situations and therefore are valuable for future reference. The role of information technology in change management is also emphasized at the end of the thesis.
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Ethics education at primary school
VELÍKOVÁ, Kateřina
This work deals with the description of complementary educational field Ethics education at primary schools. The theoretical part concentrates on the basic terms and it also characterizes the subject of Ethics education, its content, aims and methods. It mentions necessary education for teachers and gives reasons to implement this subject to school education. It describes selected conceptions, too. In the summary, it focuses on current state of this subject at primary schools. The practical part presents the research of the implementation of ethics education and the real contemporary state of education of this subject at schools. It comments on results of the questionnaire among teachers and it analyses the obtained information.
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Experience Pedagogy and it Approach to the Education and Upbringing of Children and Youth
PILAŘOVÁ, Zuzana
The thesis brings out and analyse pedagogy approach to the education by the experience. The theoretical part characterizes basic concepts of the education and the upbringing, experience pedagogy and its parts. The thesis describes historical evolution of experience pedagogy and analyses the basement of pedagogical approach to the experience education. The thesis provides the summary of activities of experience pedagogy that can be used at school during leisure time. The practical part contains the probe of using experience pedagogy activities at schools during the leisure time. The skiing courses were selected for the probe. Teachers in all three courses used the principals of experience pedagogy but their procedures are not well processed according to unfamiliarity with experience pedagogy. The strongest weakness arose at the feedback phase. I researched that the vocational knowledge is essential for children education though positive pedagogical approach. The personality of the teacher is significant point of view because the personality of the teacher is the basement for everything else. According to my research I presume that experience pedagogy approach has great value and will be used more for the education and the upbringing of children and the youth.
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PŘILEŽITOSTI A OMEZENÍ INTERNETU
Pham, Xuan Son ; Rosický, Antonín (advisor)
The aim of this thesis was to get acquainted with the phrase of Information, media for accepting, saving and transmision of informations. Then get acquainted with the phrase Internet, with its principles and offered services of Internet.
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