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	Proposal of Competitive Strategy of Company Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor) This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation. Detailed record
	Development of Competitiveness of Company Focused on Customer Value Creation Trávníček, Milan ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) The main goal of this thesis is the proposal of improve competitiveness in company named Kořínek & Trávníček, spol. s r.o. to enhancing the value for customers. The important part is elaboration of value chain analysis. There will be realized another analysis, for example analysis of competition or SWOT analysis. In these analyzes there will be revealed the problems, which will be solved in the next part. Detailed record
	Proposal of Competitive Strategy for Company Granit Parts Special Partnership Rozmarínová, Magdalena ; Nedoma,, Miroslav (referee) ; Nedoma,, Miroslav (referee) ; Zich, Robert (advisor) The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule. Detailed record
	Proposal of Marketing Strategy of Company Macková, Jana ; Macek, Jan (referee) ; Macek, Jan (referee) ; Zich, Robert (advisor) This master’s thesis deals with the proposal of a marketing strategy. The part of this thesis is an external and an internal analyse. The proposal part contains the summary of steps how to reach the possible development of the business activities. Detailed record
	Proposal of Competitive Strategy of Company Tesař, Karel ; Janotová, Dana (referee) ; Zich, Robert (advisor) This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation. Detailed record
	Proposal of Competitive Strategy for Company Granit Parts Special Partnership Rozmarínová, Magdalena ; Nedoma,, Miroslav (referee) ; Nedoma,, Miroslav (referee) ; Zich, Robert (advisor) The aim of this diploma thesis is creation of competitive strategy of business company. The thesis analyses current state of company, its subject of enterprise is sale of replacement parts and equipment for agricultural machinery. It analyses influence of the external and internal environment on the company. Further was made the marketing research. The strategic targets are determined from the obtained data. The thesis contains proposal of competitive strategy and its time schedule. Detailed record
	Development of Competitiveness of Company Focused on Customer Value Creation Trávníček, Milan ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) The main goal of this thesis is the proposal of improve competitiveness in company named Kořínek & Trávníček, spol. s r.o. to enhancing the value for customers. The important part is elaboration of value chain analysis. There will be realized another analysis, for example analysis of competition or SWOT analysis. In these analyzes there will be revealed the problems, which will be solved in the next part. Detailed record
	Proposal of Marketing Strategy of Company Macková, Jana ; Macek, Jan (referee) ; Macek, Jan (referee) ; Zich, Robert (advisor) This master’s thesis deals with the proposal of a marketing strategy. The part of this thesis is an external and an internal analyse. The proposal part contains the summary of steps how to reach the possible development of the business activities. Detailed record
	Proposal of Competitive Strategy of Company Tesař, Karel ; Janotová, Dana (referee) ; Zich, Robert (advisor) This diploma thesis is focused on creation of competitive strategy of small family firm. It analyses current status of a company, which is specialized in complete design and stress analysis of constructions. The thesis investigates impact of external enviroment on the firm and it also analyses internal enviroment. The thesis defines strategic targets, contains proposal of competitive strategy of the company and time of its implementation. Detailed record
	Proposal of Competitive Strategy of Company Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor) This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation. Detailed record

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