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Analysis of Company Financial Position
Langová, Karolína ; MBA, Michal Vašíček, (referee) ; Luňáček, Jiří (advisor)
This diploma thesis' objective is to assess the financial situation of the specific company and suggestion the concrete recommendation for the improvement its financial situacion. The first part of the thesis comprises theoretical fundamentals of the financial analysis and introduction the company. The second part represents application of financial analysis methods to assess the financial situation of the specific company. Summary gathers the general financial situation of the specific company and proposals to its improvement.
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Oscillators RC for higher frequency range
Polách, Petr ; Petržela, Jiří (referee) ; Dostál, Tomáš (advisor)
This thesis deals with RC oscillators applicable in higher frequency ranges with the use of modern active elements. For individual function blocks (conveyor, current feedback amplifier, operational transconductance amplifier, voltage feedback amplifier) suitable models are suggested for the circuit simulator PSpice covering their characteristics on various levels, from an ideal one up to the full description of parasitic effects. On the basis of the study of recommended literature and company documentation various oscillator connections of the ranks 2 and 3 are suggested. By analysis through computer (PSpice, SNAP) the fulfilment of oscillation conditions, onset of oscillations were verified and by means of suitable simulations the effects of the impact on the parasitic characteristics of active elements was examined. Finally there are two oscillator connections stated and verified by simulations with the possibility of electronic retuning.
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Microsimulation model of the road II/385 in Kuřim
Mlčková, Ivana ; Všetečka, Martin (referee) ; Holcner, Petr (advisor)
Bachelor thesis solves several issues of traffic solution with using microsimulation of traffic flow. Traffic dates, which were obtained during the fielding, were used for creating model of existing state in Aimsun. This simulation is supposed to be as close to reality as possible. Several solutions were suggested and the most effective was chosen.
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Public relations in company LUMEN INTERNATIONAL a.s.
DICHTLOVÁ, Hana
Goal of the thesis was to assess current significance and usage of public relations in LUMEN INTERNATIONAL a.s. company and to create plan of another development. The author analysed development and current situation of public relations in LUMEN holding. There are a few suggestions in this thesis how to improve public relations in whole LUMEN holding.
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The technical monuments as a part of tourism in the region of Týn nad Vltavou
DOBEŠ, Jakub
This thesis processes a database of technical monuments in the city of Týn nad Vltavou and its surroundings. There was made a survey and controlled interviews with local businessmen and on its basis two plans of tourist routes and one cycle route were created. These plans of technical monuments include also its financing and project of new bike rentals.
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Media influence on people's life and behaior in the period of financial crisis
Frolova, Yuliya ; Hubinková, Zuzana (advisor) ; Mudrová, Kateřina (referee)
This thesis examines the influence of media on human behavior and experience during the economic crisis. The aim of this work is to establish views on the degree of trust people to the media on questions of economic crisis and the ratio of the impact of media on people's consciousness. The theoretical part explains the the terms mass media, describes the history of media and their types, the influence of media on social awareness and discusses the phenomenon of the crisis in Russia and the West. The practical part contains the interpretation of the result of empirical research with respect to the assumptions and decisions about if the hypotheses are consistent with the theoretical parts or different.
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Ethics in the World of Advertisement
ANTL, Pavel
The dissertation deals with the dilemma of ethics in advertisement; it is divided into six chapters. The first chapter concerns communication and advertisement{\crq}s function in it. In the second part, I focus on the targets and methods of advertisement (they can be positive and negative). I describe the following processes: influence, manipulation, persuasion, suggestion, motivation and purpose of advertisement in the sectors of the market. The third part is directed at the principles of regulation and self-regulation (I explain their differences). How does self-regulation work in practice I showed in the practical example. The fourth chapter describes the most frequently forbidden commercials and in the practical examples, I show how the consumer{\crq}s protection works. In the fifth part,. I stress the importance of media literacy and the problems in media education. In the sixth chapter I focus on the advertisements and at different attitudes and opinions related to it.
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