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A Case Study of Audio on Demand Platform Spotify
Kubíčková, Barbora ; Ježková, Tereza (advisor) ; Vodičková, Karolína (referee)
This bachelor thesis is about the audio streaming company Spotify. The thesis aims to introduce and map the current form of the on-demand streaming platform Spotify. The theoretical part, using literature, introduces basic concepts related to the topic of the thesis, such as the concept of on-demand, the freemium payment model and other payment types of on- demand service providers. It also describes how music distribution works, copyright in the music streaming industry, advantages and disadvantages of on-demand services and analyses the competition. The second part of the thesis is a case study of Spotify. The introduction presents the company as well as its main ideas and the tools it uses. Then, the user experience of Spotify is discussed in detail, which can help to give a closer look at the current trends in the on-demand platform environment.
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Is Czech Spotify Gender-Biased?
Křížková, Alžběta ; Hroch, Miloš (advisor) ; Lütke Notarp, Ulrike (referee)
Is Czech Spotify gender-biased? Alžběta Křížková Abstract This thesis analyses the gender inequality of music streaming platform Spotify. It focuses on Czech Spotify, ergo, on the Czech music industry between May 2020 and March 2021. The interdisciplinary study covers crucial theoretical concepts from the theory of platforms, popular music, and gender studies. It verifies whether the theory built on Anglo-Saxon tradition can be applied to the local setting. The dataset comprises of songs placed in the "TOP 200" chart and select editorial playlists. The chart illustrates song popularity based on listeners (organic listening), and chosen editorial playlists indicate the platform's promotion of songs (suggested listening). The gender gap analysis is based on a comparison of three gender ratios of songs entering the platform in total, in the playlists, and songs that make it to the chart. The empirical research utilises fundamental statistics and presents various song aspects (genre, record label, band formation, and others) in relation to artists' gender on Spotify, but also in the Czech music industry. The results show a low representation of female artists in the whole industry, while the platform actively promotes female artists via suggested listening. Organic listening endorses gender stereotypes and...
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User preference visualization for music
Gajdušek, Pavel ; Peška, Ladislav (advisor) ; Škoda, Petr (referee)
Most of the music portals offer users lists of songs that are the result of black-box algorithms. The recommendation is often nontransparent for users, therefore the irrele- vant recommendation might have negative consequences. The recommendation is mainly based on the computation of similarities between users or objects. The computation relies on collaborative techniques or similarity of the contents of the objects. The purpose of this bachelor thesis is to design and implement suitable visualization of these relations in the form of an interactive graph for a certain Spotify user. The visualization should help users realize that their data have inner structures and the recommendations are based on them. The final application should also provide a music playback using the songs contained in the graph. 1
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Behavior of Generation Y music listeners in the age of digital music distribution
Kohoutová, Barbora ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
1 Abstract The Master's thesis Behavior of Generation Y music listeners in the age of digital music distribution deals with the pocess of listening to music and habits connected to it among generation Y music listeners. Digital age provides music listener with new channels to listen to music such as streaming services (Spotify, Apple Music etc.), music websites, online radio broadcasting or MP3 format. The research method used in this Master's thesis is qualitative research in the form of semi-structured interviews which were led with the sample of ten respondents. The aim of this Master's thesis is to outline the reflection of respondents' music listening behavior. It tries to capture their viewpoint of use of music channels and their positive and negative aspects. It also focuses on how music listeners choose interprets and songs, how they discover new music and what is their approach to sharing music on social networks. Another question also is what is the role of physical music media for Generation Y music listeners. Findings gained from the research are presented in the last part and they are compared with other researches and books on the similar topic.
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Marketing and communication strategy of Spotify streaming service
Petlach, Radim ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this Masters`s Thesis is an analysis of marketing and communication strategy of Spotify, the music streaming service, and subsequent presentation of proposals and recommendation with the aim to improve existing strategy. The thesis consists of theoretical and practical part. In the theoretical part, basic terms such as marketing, marketing mix, marketing and communication strategy, are defined. In the practical part, streaming service Spotify, its marketing and communication mix and competitors analysis, are described. A substantial part of this thesis is own market research in a form of a survey. Findings and results derived from primary and secondary sources help the author to draw conclusions and provide recommendation for improvement of existing marketing and communication strategy of Spotify in the Czech Republic.
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