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Consumers' attitudes to sustainable consumption issue
DALÍKOVÁ, Pavlína
Sustainable consumption represents consumption considerate to the needs of current and future generations. This term is quite usual since 1992 but the question is how much we have involved main principles of the sustainable consumption to our lifestyles. This thesis deals with this issue. The consumer behavior is affected by numerous external and internal factors. Traders respectively their practices are one of the major factors which involve our consumer behavior. The analyzed corporation Tesco Stores ČR, a. s. is good example in context of sustainable development (consumption). As an another step to this sustainable development (consumption) I present a strategy connected with extension of loyalty system Tesco Clubcard by green points. This can support on the one hand the sustainable consumption and on the other hand the promotion of good image of the corporation, expanding the customer base and increasing sales in this category.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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CSR Strategy in Aviation
Foralová, Jitka ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This thesis deals with the general concept of Corporate Social Resonsibility (CSR), its principles and contributions which have been applied to the air transport market. The first chapter defines the notion of CSR, analyzes three pillars of sustainable development and discusses the opinions that fundamentally reject the CSR concept. The second and the third chapter look at the aviation industry from the sustainable development point of view. Discussion about social contributions of the air transport and current topics concerning sustainability are a basis for the theoretical model of CSR which has been constructed with regard to unique industry features. Execution of CSR policy is being analyzed in the last chapter. The CSR initiatives of the airline company are evaluated in terms of their impact on the company overall performance.
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CSR and its utilization in Czech firms
Koubková, Karolína ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
The topic of this diploma thesis is Corporate Social Responsibility (CSR), with prominent attention paid to the environmental aspect. One of the main targets of this thesis is to analyze the attitude of companies to the CSR and to answer the key question -- why do firms deal with CSR and how can it influence their business. The theoretical part of the thesis describes the meaning of the CSR concept and it also contains an analysis of its individual benefits. The standards related to CSR are also discussed, with the inclusion of ISO 26000. The practical part shows examples of the attitude and approach of some selected companies towards socially responsible behaviour. Firstly, their activities in the environmental area are presented and an interpretation of how these companies perceive benefits of the CSR concept follows. Another target of this thesis is to evaluate if the CSR concept should be normalized. That is why it was important to include a part showing the opinion of some companies about the CSR norms. The final part includes all findings reached while writing this diploma thesis and an answer to the key question -- why companies make use of the CSR -- is provided.
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Preparation of T-Mobile for the acquisition of National price for CSR
Suchopárová, Petra ; Hykš, Ondřej (advisor) ; Březina, Jan (referee)
Thesis is focused on the Corporate Social Responsibility. The main objective of this work is to create an Interim Report on CSR T-Mobile and evaluate it using the method KORP. The theoretical part provides the necessary conceptual apparatus regarding CSR, the National Price for CSR and the principle of the methodology KORP. The practical part describes the brief characteristics of T-Mobile. Contains created Interim Report on CSR with the point evaluation. It also states the strengths and opportunities for the organization of T-Mobile. Conclusion summarizes the importance of CSR and the result of the practical part.
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Cause Related Marketing Effectiveness in Czech Republic
Jirsáková, Šárka ; Lhotáková, Markéta (advisor) ; Laschoberová, Libuše (referee)
This thesis concerns with effectiveness of cause related marketing, the promotion tool, by which the firm tries to positively influence relations with consumers. In first three chapters the tool of cause related marketing is presented, some examples of successful foreign and also home campaigns are given, and facts about perception and attitudes of American consumers especially the Millenial generation members toward the cause related marketing are placed here. In next four chapters the thesis concerns with own research of attitudes of Czech millenials, analyses the outcomes and compares the differences in answers according to sex, age and the place of living. At the end some contrasts in the attitudes of Czech and American consumers are studied.
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Analysis of CSR activities of T-Mobile Czech Republic, a.s. and their comparison with CSR strategy of Deutsche Telekom
Ježková, Ivana ; Plášková, Alena (advisor) ; Jelínková, Blanka (referee)
The thesis deals with compilation of CSR activities of T-Mobile Czech Republic, a.s., their inclusion in the CSR strategy of Deutsche Telekom AG and suggestion how to conform current activities to the CSR strategy of Deutsche Telekom AG. The first part of the thesis explains what CSR is, how can we identify responsible company and deals with the question of importance of CSR. In the second part there is an information about T-Mobile Czech Republic and Deutsche Telekom, list of CSR activities of T-Mobile and description of the CSR strategy of Deutsche Telekom. Activities of T-Mobile are filed into the CSR strategy of Deutsche Telekom. From the analysis result suggestions how to conform current activities of T-Mobile to the CSR strategy of Deutsche Telekom AG.
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Corporate social responsibility in internal communications
Skřebský, Vít ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
The aim of this paper is to identify and present the way of corporate social responsibility, which brings about real competitive advantage to a company. It is characterised by how deeply embodied is CSR in the corporate strategy, how is CSR communicated within the company and how are its employees involved in CSR activities. The first part of this paper focuses at CSR and internal communications and also introduces some of the current trends, e.g. partnership of businesses, public sector and NGOs in solving social issues or the use of storytelling in internal communication. This part also presents the role of employee engagement as a key factor in achieving competitive advantage. The second part of this paper comprises of analysis and comparision of CSR strategies, internal communication of CSR and employee engagement in CSR in T-Mobile and Vodafone in the Czech Republic.
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Marketing Strategy of Siemens s.r.o.
Kubová, Věra ; Halík, Jaroslav (advisor)
Firts chapter describes general characteristics of the controlling company Siemens AG. Second chapter describes the beginning and characteristics of the company Siemens s.r.o. in the Czech Republic. Third chapter describes communication of the Czech company in dependence on the controlling company. Fourth chapter is concerned with the Corporate Responsibility questions and with the environmental politics. The last chapter illustrates the materiality portfolio with the stakeholders' expectations and business impact in the area of corporate responsibility.
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