|
|
Ethics in retail business
VONDRUŠKA, Leoš
The aim of this study was to assess the current state of ethics in retail establishments and to find suitable solutions to improve the situation. In literary part I described the important concepts of business ethics, moral, ethics, social responsibility. I also dealt with business ethics and implementation of codes of conduct, which I explained in more detail in the practical part. In the practical part, I examined the ethical codes of retail companies and for better illustrative there is a comparison of ethical codes of the selected companies. I also stated codes of ethics which are important issues for retail. I stated examples of companies where they can be used.
|
|
|
CSR at Robert Bosch GmbH
JAKEŠOVÁ, Jana
The concept of Corporate Social Responsibility (CSR) is the main theme of this diploma thesis. In the theoretical part of the diploma thesis the concept of CSR is presented together with its role in the corporate governance and the need for cooperation between different firm units to meet the pre-defined business goals. The practical part is dedicated to the analysis of the current state of fulfillment of the requirements of CSR in the social, environmental and economic field in the company Robert Bosch GmbH.
|
|
|
Corporate Social Responsibility of Trading Companies
JEŽKOVÁ, Zdeňka
The aim of my thesis was to describe current approaches and measures of business enterprises in the realm of corporate social responsibility and to conduct a survey of the impact which these measures have on shopping behavior. The theoretical part is focused on the definition of social responsibility and its integration into a company. The fact, that social responsibility is important for a company, is underlined by benefits, which I mention in the theoretical part as well. I also present examples of actions and activities that a company should create in the environmental, social or economic sphere. I tried to incorporate this theoretical knowledge into a questionnaire, which was included in the practical part of my thesis. I determined questions for respondents in order to learn, whether they have any notion of social responsibility at all, what they imagine under the term and whether they think that companies should behave according to it. Among other things, respondents had the opportunity to describe in their own words the actions (activities), which they think a company should do in order to behave socially responsibly. Then they were supposed to write an example of a company that deals with this concept. After collecting data using questionnaires I analyzed each question separately first and then described the individual results arising from them. In the next part I defined dependencies of some questions and described the relations between them. For the assessment of individual dependencies I used contingency tables and a compliance test, or Pearson´s chi-square test, in two cases, which I investigated the significance of statistical dependence with. In conclusion, I proposed measures that could contribute to explain the concept of social responsibility to the public.
|
|
|
The Corporate social responsibility in strategic planning
PÁVKOVÁ, Markéta
The thesis titled Corporate and social responsibility is deals with the analysis of social responsibility in the selected company. Analyzed company is the concern E. ON Czech Holding AG. The group E. ON AG is one of the leading energy companies in the world. Business activity is the sale of electricity, the manufacture, distribution and sale of natural gas. Aim of this work is the analysis of the social and corporate responsibility in activities of the energy concern E.ON Czech Holding AG, including the creation of codes of ethics and suggestions for improving the management of this area. Current status was evaluated on interviews with workers, there was used the sample questionnaire of the European Commission to obtain information about the social responsibility in group E. ON. It was also used analysis of internal documents, the annual report and the E.ON Sustainability Report. To obtain information about the Code of Ethics was used a questionnaire survey. In the group E. ON was found some shortcomings mainly in the processing of the information provided in the Annual Report and E.ON Sustainability Report , as well as in the Code of Ethics, which is an internal document and staff disagrees with it in some certain areas .
|
|
|
Analysis of the social responsibility activities in the selected organization
Klímová, Aneta ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
This Bachelor Thesis analyses the CSR (Corporate Social Responsibility) at IBM. The work is divided into two parts, the theoretical and the practical. The theoretical part deals with the basic concepts related to CSR. The practical part is focused on IBM and its external evaluation of the CSR in accordance with the Czech KORP method. The aim of the work is to evaluate IBM's corporate social responsibility and to propose options for improvement. The data needed for evaluation was assumed from GRI Report, Corporate Responsibility Report and websites.
|
|
|
National Programme for Conformity Assessment of Management of Social Responsibility (application in a chosen firm)
Hejdová, Anežka ; Plášková, Alena (advisor) ; Halousek, Jiří (referee)
The bachelor's thesis deals with the social responsibility of organisations focusing on the National Programme for Conformity Assessment of Management of Social responsibility and subsequent application of this program in the company MUCOS Pharma CZ, Ltd. The work begins with the definition of CSR and the origins of this concept in the Czech Republic. Further the work continues to the specification of all relevant aspects and concepts of the social responsibility including the identification of important stakeholders. At the end of the theoretical part arguments are given why the CSR should be integrated into the corporate concept and benefits of such implementation. Subsequently, the National Programme for Conformity Assessment of Management of Social Responsibilities is briefly described. The practical part is focused on the company MUCOS Pharma CZ, Ltd. The analysis is performed and evaluated whether this company meets the requirements of the National Programme. At the conclusion appropriate measures and recommendations for the company are given.
|
|
|
The Use of Stakeholder Management for Marketing Management of selected Subject
Doleželová, Lenka ; Hesková, Marie (advisor) ; Slabá, Marie (referee)
The thesis analyses the use of the principles of stakeholder management as they are applied in the marketing management of the transport and logistics company GTL, spol. s r. o. The aim of the thesis is to find a suitable marketing and marketing communicaton strategy of the company. The proposed strategy draws on findings in the field of stakeholder management. The theoretical and methodolical part of the thesis concerns marketing communication strategy focused on public relations. The thesis further discusses corporate social responsibility, marketing in B2B services and ultimately the key topic -- the theory of stakeholder management and stakeholder analysis. The introduction to the practical part of the thesis provides a situation analysis of the GTL company. This is followed by a stakeholder-analysis-based marketing research study. The last section proposes a marketing communication strategy of the GTL company for the year 2012.
|
|
|
The Corporate Social Responsibility
Nezdařilová, Andrea ; Zamazalová, Marcela (advisor) ; Henzl, Josef (referee)
The aim of my thesis is to consider a contemporain concept of the corporate social responsibility (CSR) and all relative activities in the international company and to propose a potential development of this concept for a specific region. Theoretical part explains fundamental features of the corporate social responsibility, its' history, three pillars and organizations which are dedicated to this concept. Practical part of this paper analyses the system of CSR in the international company. In this part there is a history of the CSR applicated in the company, the rating and the contemporain status of the corporate social responsibility. There are mentioned also the methods of measurement of CSR which proclaim the level of corporate social responsibility in the company. There is a focus on the concept of CSR applicated in the Czech republic and some new ideas how to improve it.
|
|
|
Corporate culture of Česká zbrojovka a.s.
Gromanová, Monika ; Müllerová, Františka (advisor) ; Koníček, Ladislav (referee)
This thesis deals with the issue of corporate culture from both practical and theoretical point of view. The theoretical part explains the essence of corporate culture, its determinants and changes in corporate culture as well as terms such as corporate identity,corporate image and business ethics. The practical part focuses specifically on corporate culture of the company Česká zbrojovka a.s. This part analyses separate elements of corporate culture such as CSR, ethics code, motivation and remuneration of employees or dress code.
|
|
|
Alternative theories of the firm
Pipíšková Slamková, Mária ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This thesis is focused on matters of alternative theories of a company in relation to their neoclasicistic model. It deals with view on profit maximization as traditional goal of a company and on different alternatives of this goal -- either reaching of satisfying amount of profit, or maximizing other economic indicators of a company or even on mission of a company to share with the community from its profit, which is above a company's primary function. This paper reviews function of a profit accross different theories and gives detailed overview on selected models of management and behavioral alternative theories. These points are later on followed by a section dedicated to corporate responsibility of companies. Its placing between alternative theories of company is preceded by an overview of relevant expert literature sources and by an overview of conditions, which current form and understanding of corporate social responsibility formed. The end of the paper is focused on JNJ Corporation and its environment, in which the company fulfills its social responsibility goals.
|
guest ::
