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Social Entrepreneurship as Socially Responsible and Sustainable Business
Vilímovská, Magdaléna ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
The thesis focuses on comparing the concept of social entrepreneurship with the concepts of corporate social responsibility and sustainability. The theoretical part describes the civil sector, social economy, social entrepreneurship, and corporate social responsibility and sustainability. In the empirical part, the principles and indicators of social entrepreneurship are compared with European Sustainability Reporting Standards (ESRS). Subsequently, the topics and areas of these standards are identified through thematic analysis of specific activities of three selected social enterprises. The research aims to determine whether, and if so, how, the activities of social enterprises correspond with the principles of corporate social responsibility and sustainability according to ESRS. The results of the research show that the analysed social enterprises in all thematic areas of the environmental, social and economic pillars meet the social responsibility and sustainability criteria through their activities.
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Application of CSR activities in a selected company
HALMLOVÁ, Karolína
The aim of this diploma thesis is to define the basic areas of corporate social responsibility from a theoretical point of view. The subsequent goal of the thesis is to evaluate the state of social responsibility in the selected company and application of individual principles in business practice. Part of the evaluation is the conduct of individual interviews to supplement the previously identified theoretical knowledge, in order to answer the comprehensive perception of social responsibility in the company and the impact of CSR activities on the strategies of the selected company.
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Social responsibility - strategy in relation to customers
ČTVERÁČKOVÁ, Klára
The main goal of this diploma thesis is to make suggestions and recommendations how to improve the strategy of social responsibility in relation to customers in the particular organization. The theoretical part summarizes the information that is needed to understand the issue. The reader is acquainted with basic concepts such as social responsibility, interest groups or what are the strategies in relation to customers. The practical part is focused on analysis strategy of social responsiblity in Kooperativa pojišťovna, a.s. specifically in the agenty of South Bohemia and Vysočina. First the orgnization is briefly described. Furthermore, the strategy of social responsibility in the society is analyzed. Subsequently, a questionnaire survey is carried out among the company's customers, where their awareness of the social responsible activities performer by the company is surveyed and inquired. Based on the analysis and the questionnaire survey, suggestions and recommendations are created at the end of the thesis, which could contribute to the improvement of the current strategy of social responsibility.
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Influence of CSR on brand image promotion
Maršál, Jakub ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis deals with corporate social responsibility and examines how this responsibility helps with improvement of the company's image. The work is divided into two parts. The theoretical part explains the history of CSR, the definition of important concepts and presents the development of the theoretical concept of social responsibility. The practical part is processed by an analysis carried out by a questionnaire survey, which examines the preferences of respondents in this area and finds out whether CSR activities help to improve the company's image. In conclusion the data is evaluated and possible adjustments that would help in this area are suggested.
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Communication strategy of IKEA in the field of CSR in the years 2019-2021
Dvořáková, Markéta ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The bachelor thesis deals with the communication strategy of IKEA in the field of CSR in the Czech market in 2019-2021. The theoretical part provides a comprehensive theoretical background to the topic focused on corporate social responsibility and communication strategy. The practical part is focusing on the global furniture company IKEA. The thesis first describes the chosen research methods. Then it offers a brief introduction of the company and its CSR strategy. It describes not only its current approach, which is summarized in the document "People & Planet Positive" updated in 2018, but also the company's journey until then. A subsequent analysis of the communication strategy in the selected period presents a detailed description of the 9 largest CSR campaigns, as well as smaller topics in this area of communication. The analysis also includes an interview with the PR Leader of IKEA Czech Republic, Hungary and Slovakia, which helped to complete the picture of the company's approach to CSR communication. At the end of the thesis, one can also find research in the form of a questionnaire survey conducted to find out consumers' opinions on the issue under study.
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Rozvoj společenské odpovědnosti na vybraných soukromých vysokých školách ekonomického zaměření v České republice
Bittner, Jan
The Master's thesis deals with the issue of social responsibility (SR) in selected private colleges and universities of economics in the Czech Republic. Based on classification and rating of SR activities in selected institutions that was reached through qualitative research (the analysis of the current state) in accordance with ISO 26000, there was suggested an official integration of SR principles to the organisations of tertiary education and CSR reporting. Furthermore, CSR should be integrated to study plans of private HEIs in form of a special course. The recommendations also aim to areas of communication with stakeholders, sustainable development, and community engagement.
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Vnímání společenské odpovědnosti vysoké školy z pohledu zainteresované strany
Vránová, Lucie
Vránová, L. Perception of University’s Social Responsibility from the Perspective of Stakeholders. Bachelor thesis. Brno: Mendel University in Brno, 2020. The bachelor thesis explores a topic of perception of social responsibility of Mendel University in Brno from the perspective of a local community, which consists of residents living in a city district Černá Pole. The thesis aims to assess the level of awareness of the local community about the activities of University’s third role. The data was collected from primary research which was based on ISO 26 000. The thesis determines which of the communication channels are considered the most effective for Mendel University in Brno. On the basis of analysis, there are recommendations made for Mendel University in Brno, suggesting a way of communication with the local community.
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Potenciál rozvoje Fair trade v České republice
Tlolková, Michaela
Tlolková, M., Development potential of Fair Trade in Czech Republic. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on fair trade in the Czech Republic. The first part deals with the main ideas and the principle of the functioning of fair trade and its organizations, the way of certification and the conditions for their granting. It exam-ines in more detail the functioning in the Czech environment and describes the prin-ciples and way of incorporating fair trade into social responsibility, communication tools, areas of activity and consumer habits. The survey consists of sources such as annual reports and public surveys and in-depth interviews with employees of fair trade organizations in the Czech Republic. In addition, a comparison is made with foreign entities and the possibilities of further development of fair trade, namely the education of future responsible consumers (Fairtrade Campaign), are proposed and by means of marketing and management methods (SWOT, EFE and IFE matrix, An-soff's matrix, Triple Bottom Line) further recommendations are given, such as set-ting SMART goals and processing more detailed annual reports.
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Společenská odpovědnost ve vybraných nemocnicích Olomouckého kraje
Šauerová, Martina
Diploma thesis deals with the issue of social responsibility in selected medical facilities in Olomouc Region. The theoretical part of the thesis defines the basic concepts which are related to the social responsibility. In particular, they are interested groups, business ethics and corporate philantrophy. The actual part of the thesis deals with the analysis of the current state of social responsibility of three healthcare facilities. After evaluating their existing social responsibility, at the and of the work, specific recommendations and measures in the area of CSR are proposed, which in the case of their implementation, could help the investigated entities to assist in their further activities.
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Corporate social responsibility of microbreweries
Podškubková, Liliana
Podškubková L. Corporate Social Responsibility of Microbreweries. Bachelor the-sis. Brno: Mendel University, 2018. The bachelor thesis is focused on corporate social responsibility regarding mi-crobreweries. The main goal of the bachelor thesis was to propose recommenda-tions to a chosen Czech microbrewery based on a desk and qualitative research, and comparison with a chosen Irish microbrewery. Concerned literature of corpo-rate social responsibility and microbreweries was studied and used as a base for the practical part. Original CSR analysis structured by the ISO 26000 norm was used for the internal environment of a chosen Czech microbrewery and a chosen Irish microbrewery. The two microbreweries were later compared for a better un-derstanding of the problematic. It was discovered that the chosen microbreweries have similar CSR activities but the Czech microbrewery practices them in a better way. For the external environment PESTE analysis was used for the Czech brewery industry and it’s opportunities and threats were found. Alongside, similar compa-nies with a great CSR review and actions were examined. Based on all these factors it was discovered that the Czech brewery doesn’t provide information of irrespon-sible consummation of beer, doesn’t provide nutritional values and prices of their beers on their website, doesn’t use LED fluorescent lamps and therefore saving energy and also that their employees have only a few benefits. Recommendations for these problems were suggested and economically interpreted.
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