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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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Marketing Plan for the Company Měšťanský pivovar Havlíčkův Brod, a.s.
Honza, Marek ; Kroupová, Michaela (referee) ; Šimberová, Iveta (advisor)
The aim of bachelor´s thesis is to create marketing plan for the Měšťanský pivovar Havlíčkův Brod company, and implementation of marketing strategies into the management of the company. Theoretical part of thesis is about elementary terms of marketing and preconditions fot marketing planning. Next part describes the Měšťanský pivovar Havlíčkův Brod company, and analyses it‘s current situation. Practical part of this thesis includes creating of new marketing plan proposal for the company with chosen targets.
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Marketing Plan for SPINEA, s.r.o.
Adamjaková, Monika ; Bidovský, Patrik (referee) ; Šimberová, Iveta (advisor)
Contents thesis is to design a marketing plan for the company SPINEA Ltd. . The work is divided into 4 parts. The first deals with the definition of the problem and goals. The second part of the theory under which it is based on the practical part. The third chapter focuses on the analysis of the problem and the performance of the company and its current situation. And in the last chapter created a marketing plan, which aims to extend its product portfolio miniseries.
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Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce se zabývá návrhem marketingového plánu zvolené společnosti. Hlavním cílem této práce je sestavení marketingového plánu vybrané společnosti. Teoretická část se zabývá popisem pojmů a metod, které přispívají k samostatné tvorbě marketingového plánu. Metodická část popisuje zvolenou strategii a metodiku, jak budou shromážděné informace zpracovány. V praktické části je provedena analýza okolí, konkurence a současná analýza marketingových aktivit. V poslední části najdeme návrh na úpravu a rozšíření marketingových aktivit, který je sestaven dle předchozí analýzy.
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Proposal of The Company Marketing Plan
Dorazilová, Iva ; Janovská, Lenka (referee) ; Šimberová, Iveta (advisor)
My bachelor’s thesis is concerned with a marketing method concept of the Aston com Company, Ltd., which is on the market since 2004. In present it is unknown for their customers. The company’s target is to discover the way leading to increase awareness of customers by offered services (through appropriate marketing strategies). At first I would like to mention a theoretical basis of marketing strategy, than I am going to deal with a communication technology market research and analysis of an actual position and finally I am going to specify a detailed proposal how to improve a marketing position of the company.
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Financing of Business Activities
Bartík, Vlastimil ; Havíř, David (referee) ; Heralecký, Tomáš (advisor)
The bachelor's thesis focuses on selection of optimal financing for long-term tangible assets for a particular company. The thesis is divided into 3 main sections. The theoretical part describes possible forms of financing and methods for assesment of a current state of affairs of the selected company. Analytical part employs these forms and methods and creates a basis for the proposal part in which the most optimal and most suitable method of financing will be found.
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Production Order Proces Management
Smrtníková, Lucie ; Hajný, Václav (referee) ; Šunka, Josef (advisor)
In this bachelor thesis I will deal with managing the contract through production. I chose a particular company for this theme, where I drew materials from and then processed the procedure of the contract implementation. Further I focused on the analysis of the current business situation and on my own proposal of resolutions in my work. I applied these proposals and consequently consider their benefits.
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