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The Marketing plan of Fitcentrum Visla
Dobrá, Tereza ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title: MARKETING PLAN OF FITNESS VISLA Aims: The aim of this thesis is to collect detailed information from internal and external environment of fitness Visla. Based on these findings was draft a new marketing plan that will help to consolidate and improve market position fitness Visla. Methods: In this bachelor thesis has been used document analysis, characteristic of competition, interview, marketing mix, product portfolio analysis, PEST analysis and SWOT analysis. All methods were used to obtain information about fitness Visla. Results: The result of this thesis is marketing plan of fitness Visla for the end of a year 2013 and 2014, which contains all the essentials and can be an inspiration for implementation of the proposed activities. Keywords: Marketing, marketing plan, marketing mix, situational analysis, fitness
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Marketing Situational Analysis of the brewery U Fleků
Hyský, Pavel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of thesis is to create a marketing situational analysis of the brewery U Fleků. The main aim is to design better communication with customers, products portfolio and services for customers. The theoretical part describes the various aspects and met-hods of marketing situational analysis. In the practical part of the thesis I deal with the assessment of the current situation of the company through macro and micro enviro-ments and using various analyzes: SWOT traceable to TOWS, Porter, PEST, Bowman hours, positioning map, marketing mix with 4P and 4C. Based on these analysis deter-mines the new communication mix with the budget and control.
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Analýza marketingové komunikace a strategie Fitness Contours
Merta, Jonáš ; Horová, Olga (advisor) ; Hochman, Jiří (referee)
The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.
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