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Proposal to improve the marketing mix of the company
Stašiniak, Šimon ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with proposals for improving the marketing mix of the construction company UNA – Rodinné domy s.r.o. In the entire bachelor's thesis, I proceeded according to the theoretical basis of the work, which can be found in the theoretical part. Subsequently, I performed an analysis of the marketing mix and marketing environment of the construction company UNA- Rodinné domy s.r.o. Based on the results of the analysis of the current situation, I submitted proposals for improving the marketing mix.
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Design of Information System for Real Estate Management for Dolfin AM, s. r. o
Šumaj, Boris ; Štepník, Štefan (referee) ; Dydowicz, Petr (advisor)
Content of my diploma thesis is to set light to basics of database information systems. This thesis provides a summary of information system architectures. These information systems are analysed with focus on their effectiveness and efficient use in the enterprise oriented on real estate management. After analyzing these IS architectu-res, analysis of the selected company´s IS and company as such, follows the creation of design of an information system according to the estabilished facts, specifications and requirements for the particular company.
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The Examination of Information System of Organization and Proposal Changes
Drozd, Martin ; Štepník, Štefan (referee) ; Dydowicz, Petr (advisor)
This diploma thesis is focused on problems and proposals of changes of information system in a small company. On basic of results of analises of present situation I have found out some missing things in information system which I try to solve by sever proposals and in the other hand discover strongnes and oportunities which should become in present information system a new way for solving existing problems. Those positive aspects of present solutions should be overtaken in change proposals. My suggesting changes in information system are evaluate according conditions that were given in advance due to this company and its asks. After that is chosen the best solving which is the most effective. The chosen way is being watched and evaluated from economic aspects and other possitive things for organization.
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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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The Application of Fuzzy Logic for Evaluation of Quality of Customers
Šulc, Ondřej ; Vítek, Pavel (referee) ; Dostál, Petr (advisor)
This master thesis deals with the application of fuzzy logic for evaluating the quality of customers in company PPL CZ s.r.o. For evaluation was used Microsoft Excel and MathWorks MATLAB. There are going to be created models using fuzzy logic. The introductory part is devoted to the theoretical bases that are necessary to understand the whole issue. The second part includes information about the company and analyzes of the current situation. Finally, the last part presents fuzzy models used to evaluation of existing customers.
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Business Plan
Murín, Miroslav ; Sabov, Patrik (referee) ; Afonina, Anna (advisor)
The object of the master´s thesis is a business plan for internet portal KAMZASPORTEM.CZ, which will provide information about sports centres in Brno and surroundings. The thesis contains the theoretical introduction of the business plan and also the analysis of practical part.
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Business Plan for a Swimming School Foundation
Nováčková, Klára ; Štěpánková, Kristýna (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to provide a business plan proposal for swimming school that will offer swimming classes for children in age from 6 month till 4 years. The thesis will be divided into 3 main chapters. First chapter contains all theoretical points needed for further analysis. Analysis of external environment and current market situation is covered in the second part of the thesis. Last chapter consists of the business plan proposal itself and SWOT analysis.
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