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A visual style of a cultural project focusing on music festivals Rock for People and Prague Spring
Kloučková, Karolína ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The bachelor thesis in theoretical part deals with the concept of Corporate Identity and its parts, Corporate Culture, Corporate Communication, Corporate Product and Corporate Design. It is focuses on the corporate image and key elements associated with a unified visual style. It describes the process of creating a unified visual style and all the phases it involves. There is defined the concept of a cultural project and a music festival, which is the content of the practical part of this work. The practical part is devoted to the complete change of the visual style of the two cultural projects, a music festivals Rock for People and the Prague Spring. At both festivals there is described the impulse that leaded to change the visual style, the process of cooperation with the graphic studio Dynamo design, which is the author of both new visual styles, the description of the concept, the reasons for its selection and the subsequent results and the evaluation of the complete redesign.
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Communication activities of music festival Rock for People between 2007-2012
Majerová, Marie ; Halada, Jan (advisor) ; Orban, Karol (referee)
Communication activities of the music festival Rock for People between 2007-2012 bachelor thesis in the first part introduces festival Rock for People, focusing on the development from 1995 to present including important changes that had an impact on the present form of the festival. Second part includes detailed analysis of different communication channels and appropriate theory to the topic. Online communication covers the most comprehensive part. Communication activities of Rock for People are compared with the communication of identified competition in the third part. The final part summarises the thesis and results of previous comparison. The thesis includes appropriate image attachment.
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Media promotion of a music festival on social networks and Internet
Režný, Daniel ; Čermák, Miloš (advisor) ; Vedral, Jan (referee)
I have chosen the topic of my thesis - music festivals promotion on social networks and the Internet - for one simple reason. I have been interested in the activities and events on the music scene for a long time, I am a team member of the band Wohnout and in the summer festivals are my daily bread. As soon as the weather gets warmer, the music business begins producing different events in large quantities. Every week dozens of various concerts and music events take place all around the country, ranging from small local ones to large cultural events of nationwide importance. The aim of my thesis is not only to describe the way a festival " gets to people" in general, but to show how cultural events and the media may be interconnected and how /or if they can profit from this cooperation. I was also trying to find out how the media partnership between a festival and a medium affects the content of the news related to the topic presented in the medium, and if there exist some unwritten rules that the two "partners" keep to and that could be problematic from the point of view of journalism ethics.
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Application of social network services in the company
Dušek, Roman ; Šedivá, Zuzana (advisor) ; Faina, Michal (referee)
This thesis defines and then verifies procedures of establishing a representative and successful representation of a firm on social networks. It also describes the current situation in the Czech Republic and abroad. In the first part, this document examines general and philosophical background of new media and current development of the Internet. Following part describes the history and defines the most important social networks all over the world and in the Czech Republic. Subsequently, Facebook is determined as the most important and relevant social network for business activities in terms of new media. That is why it was used for explanation of basic rules and procedures of successful business activities on social networks. The main ideas are to comply with a reasonable amount, to maintain relevance and information value of messages and to respect opinions and wishes of all users. The following part is focused on user's privacy and information sharing on social networks. The results of the research show that most users limit the range in which they share information and differentiate between different types of the information. Different possibilities of using social networks for businesses and supporting their activities are presented in the last part of the theoretical section. The practical section demonstrates use of the procedures defined in the theoretical part and their specific effects and outcomes through example of Rock for People festival. In terms of social networks, the festival is under the administration of Agency of Social Visage, which provided materials and data for this document. The outcome of the whole thesis is to confirm correctness, considerations and definitions. In the case of Rock for People festival, Social Visage achieved real outcomes using these considerations and definitions.
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